上游充通大 SHANGHAI JIAO TONG UNIVERSITY 1.Identifying customer needs Understand customers'needs and effectively communicate with them 2.Establishing target specifications A precise description The translation of customer needs into technical term 3.Concept generation 10-20 concepts 4.Concept selection ·Vithin team ·Several iterations 5.Concept testing ·Vith customers1. Identifying customer needs • Understand customers’ needs and effectively communicate with them 2. Establishing target specifications • A precise description • The translation of customer needs into technical term 3. Concept generation • 10-20 concepts 4. Concept selection • Within team • Several iterations 5. Concept testing • With customers