RODUCTION anALYSIS OPINIONS SOLUTION US TIFICATION 2 SWOT ANALYSIS stren ugt Weakness opportunity Threat Tangible Assets Higher Cost Technology E-commerce Services Inventory Big data Showrooming Re eputation Argument To beat your rivals, you should either (1)keep enhancing your strengths, or(2)lower your weakness.2 SWOT ANALYSIS Tangible Assets Services Reputation Strength Higher Cost Inventory Argument Weakness Technology Big data Opportunity E-commerce Showrooming Threat INTRODUCTION ANALYSIS & OPINIONS SOLUTIONS JUSTIFICATION To beat your rivals, you should either (1) keep enhancing your strengths, or (2) lower your weakness