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商业研究 2007/02 [6]杨莹,谢礼珊,韩小芸.员工心理受权与酒店服 (process)Improvements, Total Quality Manage- 务质量关系的实证研究[J].旅游学刊,2005(5) ment,1997,8(2),191-195 55-61 [14 Cassel Claes, Measuring Customer Satisfaction [7]Parasuraman, A, Zeithamal, V A. and Berry, L a National Level using a Super- population Al L, "SERVQUAL; A multiple item scale for Meas- proach, Total Quality Management, 2000, 11(7) uring consumer perceptions of service for me 909-916 consumer perception of service quality", Jourmal of [15] Matthew C H Yeung: Christine T Ennew,Meas- Retailing, V ol. 64, No l, s pring, 1988, P pl2 uring the Impact of Customer Satisfaction on Profit- ability: A Sectoral Analysis, Joumal of Targeting [8]Spreng, Richard A, Mackey, R D, An Empiri Measurement and Analysis for Marketing, 2001 cal Examination of a Model of Perceived service 10(2) Quality and Satisfaction, Joumal of Retailing, [16] Taylor, Steven A; Baker, Thomas L, An As- 996,72(2),201-214 sessment of the Relationship between Service Qual [9] Zeithaml, V A, Bery LL; Parasuraman A ity and Customer Satisfaction, Journal of Retailing The Behavioral Consequences of Service Quality 1994,70(2),163-178 Joumal of Marketing, 1996, 60(2), 31 [17] Oliver Richard L. Customer Satisifaction with [10] Zimmerman M. A. Psychological Empowerment ervice. In: Teresa A. Swartz, and Dawn lacobuc Issues and Illustrations. American Joumal of Com- eds. Handbook of Servic Marketing and Man- munity Psychology, 1995, 23(5): 588 agement.Thousand Oak: s, CA: Sage publicatie [11 Seibert, S E, Silver, S, Sashkin, M. Em- 20:251 powerment climate: A mulipit-levei rodel cf [18] Rich ard L. Oliver, "A Conceptual Model of Serv- empowerment, perf mace, and sat isfaction. Pa- service per presented l the 16th annual meeting of the Sor Goals, Different Concepts, " Advances in Service Marketing and Management, Vol 2, ed San Diego, CA, 2001, April [19] Valarie A. Zeithaml, A. Parasuraman, and [12] Spreitzer, G M. Toward a common ground in Leonard L. Berry,"Delivering Quality Service: defining empowerment. Research in Organizational Balancing Customer Perceptions and Expections Change and development, 1997, 10, 31-62 New York Free Press, 1990. 28 [13]Jammernegg,Wemer;Reiner,Gerald, Customer (贲任编辑:阿莲) atisfaction -oriented Evaluation of Quality t!!!,!! (接173页) 落间进行贸易,被有易(狄族)杀死。后来王亥弟王恒但是持有这种观念的人必须认识到:世界上几乎 替兄复仇,战败有易,夺回了牛车。 所有的人文学说,包括伦理学、政治学、经济学甚至美 总之,商代的商品交换还是存在的特别是随着农学无一不是从分析一个国家、一个社会和一个时代的 业、手工业和畜牧业的生产技术的提高以及内部分工商品经济规模和贸易往来样式而发端的离开了商品 的日趋细密,商品交换自然也就更加发展了。 经济的一系列参数,任何学说都无法科学地确立。因 三、经济伦理启示 此,了解股商的商品经济的发展情况,明白殷人的“重 中国是一个自古以来就以“伦理道德”为“立国之利”伦理情结,对正确理解传统中国的伦理道德规范 本”的国家。我们从上文可以看出殷商的商品交换、有着非常重要的作用。 商品贸易非常普遍,而且还有一定的管理机构。同时参考文献 也表明,殷商是一个崇尚财富的时代,它追求经济利益[1]徐心希谈商代商品经济的一些问题:兼谈甲骨文 的最大化,从道德意义上讲,等同于政治意义上的稳 贾”字的用法[门]福建师范大学学报,1987,(3) 固。秦汉以降,东方帝国的国家政治一直建立在“君2]吴慧.中国古代商业史第一册[M].北京:中国 子取义、小人趋利”这种严谨而浪漫的道德说教的基 商业出版,1983 础之上。无论是帝国的平民还是帝国的官员,在某种[3]杨升南.商代经济史[M].贵阳:贵州人民出版 意义上讲都是严密的皇权统治中的一个道德符号,死 社,1992 去的圣人和活着的皇帝的界限模糊地合二为一,成为[4]方诗铭,王修龄.古本竹书纪年辑证[M].上海 这个帝国最高道德标准的象征。 上海古籍出版社,2005 (责任编辑:阿莲) o1994-2007ChinaAcademicJournalElectronicPublishingHouseAllrightsresentedhttp://nn.cnki.ner© 1994-2007 China Academic Journal Electronic Publishing House. All rights reserved. http://www.cnki.net
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