Lesson Ten Starbucks-Sharing Success Abstract: The article tells of the successful experience of the rise of StarbuckS. Its idea is that success is best when it's shared. and the ability to get people to think passionately and do things as if it were their own business can only be achieved when they are truly part of the business Key words: Starbucks, values-and culture- based business competitive advantageLesson Ten Starbucks—Sharing Success Abstract: The article tells of the successful experience of the rise of Starbucks. Its idea is that success is best when it's shared. And the ability to get people to think passionately and do things as if it were their own business can only be achieved when they are truly part of the business. Key words: Starbucks; values-and culture￾based business; competitive advantage