Stages in the Business Buying Process Problem Recognition 4-10 General Need Description Product Specification Supplier Search Proposal Solicitation Supplier Selection Order Routine Specification Performance Review 制计价蜀易大孝 国际商学院市场营销学系Problem Recognition Problem Recognition General Need Description General Need Description Product Specification Product Specification Supplier Search Supplier Search Proposal Solicitation Proposal Solicitation Supplier Selection Supplier Selection Order Routine Specification Order Routine Specification Performance Review Performance Review Stages in the Business Buying Process 4-10 4-10