IV.Value Building and Relationship Marketing 4-11 Value Delivery System Retaining Customers Relationship Marketing Value Building Approaches 制卧经价蜀易大考 国际商学院市场营销学系IV. Value Building and IV. Value Building and Relationship Marketing Relationship Marketing ¾ Value Delivery System ¾ Retaining Customers ¾ Relationship Marketing ¾ Value Building Approaches 4 －11 4 －11