Segmentation, Targeting, Positioning Analyze Customer Product Relationship Investigate Segmentation Bases Develop product Positioning Select segmentation Strategy IrwinMcGraw-Hill o The McGraw-Hill Commpanies, Inc, 1998Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 1998 Segmentation, Targeting, Positioning Slide 8-9 Figure 8.5 Analyze Customer Product Relationship Investigate Segmentation Bases Develop Product Positioning Select Segmentation Strategy