11-4 Promotion Mix Advertising 13-10 Reach many buyers,repeat the message,impersonal, expensive Personal Selling Personal interaction,relationship building,most expensive Sales Promotion Assortment of tools,rewards quick response,effect short- Lived Public Relations Believable,dramatize a company or Product Direct Marketing Nonpublic,immediate,customized,interactive 對至（竹置多大差 University of Intemational Business and Economics国际商学院 市场营销学系 13－10 II-4 Promotion Mix  Advertising Reach many buyers, repeat the message, impersonal, expensive  Personal Selling Personal interaction, relationship building, most expensive  Sales Promotion Assortment of tools, rewards quick response, effect short￾Lived  Public Relations Believable, dramatize a company or Product  Direct Marketing Nonpublic, immediate, customized, interactive