Il-3 How IMC Works 13-9 >Move from inside-out to outside-in Information driven (database) helps you identify the contact points Planning using a holistic approach Creates synergy among communication techniques 對计至（的贫多大差 University of Intemational Business and Economic国际商学院 市场营销学系 13－9 Move from inside-out to outside-in  Information driven (database)  helps you identify the contact points  Planning using a holistic approach  Creates synergy among communication techniques II-3 How IMC Works