introduce you to marketing terminology and concepts introduce you to the basic practices and problems in marketing and to the skills involved in marketing management, emphasize the importance of both predicting and analyzing consumers responses to marketing actions introduce you to marketing research and give you an opportunity to either participate in or conduct a very small scale study, and promote student interest in marketing as a career in such areas as sales, retailing, dvertising, marketing research, wholesaling, packaging, and physical distribution Method Because marketing is a practical discipline that involves art as much as science, this course will be taught through a combination of lectures on the concepts and principles, discussion of their applications and analyses of some significant marketing issues Students' reflections on the day's material and their contributions to the discussion are considered important elements of the learning process. Therefore, students are strongly advised to come prepared, especially if a case is assigned in the discussion section ADDITIONAL INFORMATION SOURCES Students interested in further read ing on basic marketing concepts beyond the required text are encouraged to consult Marketing Management, by Kotler, a basic marketing text which can be found on the reserve shelves in the Business library. In add ition, students should read the business press such as The Wall Street Journal GRADING The relative weights of the various course activities are in the table on the first page Once an instructor has assigned a grade, it will not be changed. Instructors strive to be bjective, but they are human and can make errors. It is natural for an individual student to rate his or her work more highly than someone else does. However, over the course of the semester we expect positive and negative errors to cancel out Students who feel unduly penalized may always represent their case to the instructor. If their case is valid the instructor will consider the difference when assigning final grades In general, however, instructors want to reward students for their learning and not for their negotiating skills. It is better for students to try to understand the principles being taught and the criteria used for evaluation, than to debate grades8 • introduce you to marketing terminology and concepts, • introduce you to the basic practices and problems in marketing and to the skills involved in marketing management, • emphasize the importance of both predicting and analyzing consumer's responses to marketing actions, • introduce you to marketing research and give you an opportunity to either participate in or conduct a very small scale study, and • promote student interest in marketing as a career in such areas as sales, retailing, advertising, marketing research, wholesaling, packaging, and physical distribution. Method Because marketing is a practical discipline that involves art as much as science, this course will be taught through a combination of lectures on the concepts and principles, discussion of their applications and analyses of some significant marketing issues. Students' reflections on the day's material and their contributions to the discussion are considered important elements of the learning process. Therefore, students are strongly advised to come prepared, especially if a case is assigned in the discussion section. ADDITIONAL INFORMATION SOURCES Students interested in further reading on basic marketing concepts beyond the required text are encouraged to consult Marketing Management, by Kotler, a basic marketing text which can be found on the reserve shelves in the Business Library. In addition, students should read the business press such as The Wall Street Journal. GRADING The relative weights of the various course activities are in the table on the first page. Once an instructor has assigned a grade, it will not be changed. Instructors strive to be objective, but they are human and can make errors. It is natural for an individual student to rate his or her work more highly than someone else does. However, over the course of the semester we expect positive and negative errors to cancel out. Students who feel unduly penalized may always represent their case to the instructor. If their case is valid, the instructor will consider the difference when assigning final grades. In general, however, instructors want to reward students for their learning and not for their negotiating skills. It is better for students to try to understand the principles being taught and the criteria used for evaluation, than to debate grades