Review LECTURE ASSIGNMENT DUE Discussion 12/23-12/30 In Advance: Prepare for Review In Discussion: Review Final mon 1/6/to be settled Chapters 17-20, Appendix C Chapters 2, 3, 4, 8, 9 Fall 2002 The following information will help you understand the purpose of this introductory course. It also gives you guidelines to make your work in the course easier and more PURPOSE OF Marketing Management Rationale Organizations operate in a complex, dynamic and competitive environment. In serving their customers, they face constant challenges, especially due to frequent changes in th environment. Marketing is a discipline that describes the art and science of analyze eir markets and harnessing the forces to best serve the organization 's customers Objectives This course introduces students to the principles and practices of marketing in the contemporary environment. It also provides training in writing and spreadsheet analysis These are skills marketing managers need to succeed in the work place. The course presupposes no prior knowledge of the subject, aside from the regular prerequisites Specifically, the ob provide you with an integrated view and appreciation of the marketing process,7 Review LECTURE ASSIGNMENT DUE Discussion 12/23 -12/30 In Advance: Prepare for Review In Discussion: Review Final Mon 1/6/to be settled Chapters 17-20, Appendix C & Chapters 2, 3, 4, 8,9 Marketing Management Fall 2002 The following information will help you understand the purpose of this introductory course. It also gives you guidelines to make your work in the course easier and more productive. PURPOSE OF Marketing Management Rationale Organizations operate in a complex, dynamic and competitive environment. In serving their customers, they face constant challenges, especially due to frequent changes in their environment. Marketing is a discipline that describes the art and science of analyzing markets and harnessing the forces to best serve the organization's customers. Objectives This course introduces students to the principles and practices of marketing in the contemporary environment. It also provides training in writing and spreadsheet analysis. These are skills marketing managers need to succeed in the work place. The course presupposes no prior knowledge of the subject, aside from the regular prerequisites. Specifically, the objectives of the course are to: • provide you with an integrated view and appreciation of the marketing process