and abroad,based on the principle of combining theoretical guidance and practical ability training,emphasizing the combination of knowledge,skill learning and production practice,focusing on the dissemination of advanced experience in related fields in the animation and game industry abroad,and highlighting cases Timeliness and coverage.The course introduces the method of combining original animation IP design and school-enterprise project cooperation,relying on actual animation game derivatives projects to enhance students'understanding and execution of the animation game derivatives operation and development process,and master the market research in the animation game derivatives design link,User positioning,product creativity, product design and other knowledge points,after the course is over,have the ability to independently undertake related design and development work.While improving the skills of students majoring in product design,this course strengthens humanistic beliefs,adheres to cultural traditions,adheres to the practice of animation brand IP content,continuously strengthens the ideological and political guidance of the course,deepens ideas,and cultivates ideological sentiment,cultural connotation and professionalism Of animation design talents,to create animation IP derivative design works with ideals,feelings,and cultural heritage missions 三、课程性质与教学目的 课程性质：专业限选课 教学目的：动漫产业衍生品是动漫经济产业链的盈利点，也是我国推动动漫产业 发展的原动力，本次课程通过对国内外著名动漫卡通品牌运营方式的分析及研究，结 合国内外经典案例，试图在课程中为未来的动漫玩具设计从业者上好生动一课，从设 计根源开始，对整个动漫造型设计与市场营销链条有宏观清晰的认识，为将来的工作 就业打好理论及现实基础。总体设计上，以学生为中心、成果导向的课程开发和项目 式教学过程为指导，紧紧围绕“立德树人”，在专业教学中融入课程思政与创新创业， 融合动漫创作实践。 四、教学内容及要求 第一章动漫产业品牌P衍生品开发经营现状解析 (一)目的与要求 1.了解动漫产业品牌P衍生品开发的意义与作用 2.熟悉动漫产业品牌P衍生品开发背景及目的： 22 and abroad, based on the principle of combining theoretical guidance and practical ability training, emphasizing the combination of knowledge, skill learning and production practice, focusing on the dissemination of advanced experience in related fields in the animation and game industry abroad, and highlighting cases Timeliness and coverage. The course introduces the method of combining original animation IP design and school-enterprise project cooperation, relying on actual animation game derivatives projects to enhance students' understanding and execution of the animation game derivatives operation and development process, and master the market research in the animation game derivatives design link , User positioning, product creativity, product design and other knowledge points, after the course is over, have the ability to independently undertake related design and development work. While improving the skills of students majoring in product design, this course strengthens humanistic beliefs, adheres to cultural traditions, adheres to the practice of animation brand IP content, continuously strengthens the ideological and political guidance of the course, deepens ideas, and cultivates ideological sentiment, cultural connotation and professionalism Of animation design talents, to create animation IP derivative design works with ideals, feelings, and cultural heritage missions. 三、课程性质与教学目的 课程性质：专业限选课 教学目的：动漫产业衍生品是动漫经济产业链的盈利点，也是我国推动动漫产业 发展的原动力，本次课程通过对国内外著名动漫卡通品牌运营方式的分析及研究，结 合国内外经典案例，试图在课程中为未来的动漫玩具设计从业者上好生动一课，从设 计根源开始，对整个动漫造型设计与市场营销链条有宏观清晰的认识，为将来的工作 就业打好理论及现实基础。总体设计上，以学生为中心、成果导向的课程开发和项目 式教学过程为指导，紧紧围绕“立德树人”，在专业教学中融入课程思政与创新创业， 融合动漫创作实践。 四、教学内容及要求 第一章 动漫产业品牌 IP 衍生品开发经营现状解析 （一）目的与要求 1．了解动漫产业品牌 IP 衍生品开发的意义与作用； 2．熟悉动漫产业品牌 IP 衍生品开发背景及目的；