Entry game ■ Challenger's strategies >In Out Incumbent's strategies Accommodate (if challenger plays In) Fight (if challenger plays In) ■Payoffs Normal-form representation Incumbent Accommodate Fight In 2,1 0, 0 Challenger Out 1, 2 1,2 15Entry game Incumbent Accommodate Fight Challenger In 2 , 1 0 , 0 Out 1 , 2 1 , 2 15 ◼ Challenger’s strategies ➢ In ➢ Out ◼ Incumbent’s strategies ➢ Accommodate (if challenger plays In) ➢ Fight (if challenger plays In) ◼ Payoffs ◼ Normal-form representation