4.2 The boston matrix Problems with the boston matrix 38 Boston Matrix EXercise: Manor Way Tools 38 4.3 The Strategy Clock: Bowman's Competitive Strategy 3 Options 4.4 Generic Strategies-Michael Porter (1980 41 4.4.1 Cost Leadership; 4.4.2 Differentiation; 4.4.3 Focus or Niche strategy 42 The dangerof being 'stuck in the middle 43 Exercise- Generic strategies 4.5 Value Chain Analysis 4.5.1 Primary Activities: 4.5.2 Support Activities Exercise- Value Chain-Fen side Golf Course 46 5 MARKETING TACTICS 47 5. 1 Consumer buyer Behavior Consumer Buying Behaviour-EXercise 49 5.2 Marketing mix 49 5.3 Pricing Strategies 50 Pricing Strategies-Exercise 5.4 Place, distribution channel, or intermediary 5. 4.1 six basic 'channel decisions: 5.4.2 Selection Consideration 5 4.3 Types of channel Intermediaries4.2 The Boston Matrix 37 Problems with the Boston Matrix 38 Boston Matrix Exercise: Manor Way Tools 38 4.3 The Strategy Clock: Bowman's Competitive Strategy Options 39 4.4 Generic Strategies – Michael Porter (1980) 41 4.4.1 Cost Leadership; 4.4.2 Differentiation; 4.4.3 Focus or Niche strategy 42 The danger of being ‘stuck in the middle.’ 43 Exercise - Generic Strategies 43 4.5 Value Chain Analysis 44 4.5.1 Primary Activities; 4.5.2 Support Activities 44 Exercise - Value Chain - Fen Side Golf Course 46 5. MARKETING TACTICS 47 5.1 Consumer buyer Behavior 47 Consumer Buying Behaviour - Exercise 49 5.2 Marketing mix 49 5.3 Pricing Strategies 50 Pricing Strategies - Exercise 52 5.4 Place, distribution, channel, or intermediary 52 5.4.1 six basic 'channel' decisions; 5.4.2 Selection Consideration; 5.4.3 Types of Channel Intermediaries 53