3 MARKETING PLANNING 3.1 Segmentation Segmentation EXercise: Music industry 0 3.2 Targeting 21 3.3 Positioning Exercise- Positioning-UK Grocery Retail 3.4 Objective Setting 26 3.5 Strategies 27 3.6 Marketing plans Stage One-Situation Analysis; Stage Two-Set marketing Stage Three-Describe your target market; Stage Four-Marketing Tactics; Stage 28 Five- Control Exercise: Case Study- Counseling on the Internet. A new innovation 3.7 Marketing Control 30 3.8 Internal Marketing EXercise: Casey Brothers Insurance(CB/) goes to Las Vegas 4 MARKETING STRATEGY 4.1 Ansoff's Matrix- Planning for Growth 35 Ansoff s matrix Exercise Colorado ricardo mountain 36 Bikes3. MARKETING PLANNING 19 3.1 Segmentation 19 Segmentation Exercise: Music industry 20 3.2 Targeting 21 3.3 Positioning 23 Exercise - Positioning - UK Grocery Retail 25 3.4 Objective Setting 26 3.5 Strategies 27 3.6 Marketing plans 28 Stage One - Situation Analysis; Stage Two - Set marketing ; Stage Three - Describe your target market; Stage Four - Marketing Tactics; Stage Five - Control 28 Exercise: Case Study - Counseling on the Internet. A new innovation 30 3.7 Marketing Control 30 3.8 Internal Marketing 32 Exercise: Casey Brothers Insurance (CBI) goes to Las Vegas 34 4. MARKETING STRATEGY 35 4.1 Ansoff's Matrix - Planning for Growth 35 Ansoff’s Matrix Exercise: Colorado Ricardo Mountain Bikes. 36