CONTENTS 1. Marketing Marketing Concept 1.1 Definitions of Marketing 1.2 The Philosophy Marketing and the Marketing Concept. 2 2 Environment 2. 1 The Marketing environment 2.1.1 the micro-environment 2.1.2 the macro-environment; 2.1.3 the internal environment 2.2 SWOT Analysis SWOTAnalysis- EXercise: Highly Brill Leisure Center. 456 2.3 Five Forces Analysis 2.3.1 the threat of entry; 2. 3. 2 the power of buyers; 2.3.3 the power of suppliers; 2.3.4 the threat of substitutes; 2.3.5 competitive rivalry Exercise: The market foron-line education 2. 4 PEST Analysis 2.4.1 political factors; 2.4.2 economic factors; 2.4.3 socio-cultural factors; 2.4. 4 technological factors Malaysia -Exercise PESTAnalysis 10 2.5 Marketing research 5.1 the marketing research process 2.5.2 sources of data-primary13 and secondary, 2.5.3 primary research; 2.5. 4 Secondary Research; Marketing Research: Puerto Vallarta AutosCONTENTS 1. Marketing & Marketing Concept 1 1.1 Definitions of Marketing 1 1.2 The Philosophy Marketing and the Marketing Concept. 2 2. Environment 3 2.1 The Marketing Environment 3 2.1.1 the micro-environment; 2.1.2 the macro-environment; 2.1.3 the internal environment 3 2.2 SWOT Analysis 4 SWOT Analysis - Exercise: Highly Brill Leisure Center. 5 2.3 Five Forces Analysis 6 2.3.1 the threat of entry; 2.3.2 the power of buyers; 2.3.3 the power of suppliers; 2.3.4 the threat of substitutes; 2.3.5 competitive rivalry 7 Exercise: 'The market for on-line education' 8 2.4 PEST Analysis 8 2.4.1 political factors; 2.4.2 economic factors; 2.4.3 socio-cultural factors; 2.4.4 technological factors 9 Malaysia - Exercise PEST Analysis 10 2.5 Marketing Research 12 2.5.1 the marketing research process; 2.5.2 sources of data - primary and secondary; 2.5.3 primary research; 2.5.4 Secondary Research; 13 Marketing Research: Puerto Vallarta Autos 18