Audience analysis scenario #1: You are an engineer in charge of a research project that has developed a new process that assesses which components of the new gas turbine engine are useful to spend r& d money on and which are not. This allows a more strategic use of your company'sr&d dollars. You are invited to present your project to the ceo and board of Trustees You are talking about thermodynamic entropy when you observe that the Ceo looks bored and the trustees are falling asleep Your research is sound, but what is making this presentation so unsuccessful? Can you rescue this presentation? How? How can you be sure that future opportunities wont produce the same results? MIT Department of Aeronautics and astronauticsAudience analysis scenario #1: You are an engineer in charge of a research project that has developed a new process that assesses which components of the new gas turbine engine are useful to spend R & D money on and which are not. This allows a more strategic use of your company’s R & D dollars. You are invited to present your project to the CEO and Board of Trustees. You are talking about thermodynamic entropy when you observe that the CEO looks bored and the trustees are falling asleep. Your research is sound, but what is making this presentation so unsuccessful? Can you rescue this presentation? How? How can you be sure that future opportunities won’t produce the same results? MIT Departm ent of Aeronauti cs and Astronauti cs 12