Contents vii 7 Case product development in the food system ...... 317 ry production: creating a new apple variety 7.2 lopment of Thai mango products and their competitive advantage in export marke 327 7.3 Industrial products: PD Process and management for 332 7.4 Consumer products: new products and a new platform In variety sauces 7.5 Some brief comments on the case studies 7.6 Acknowledgements 346 7.7 References 347 8 Improving the product development process 8.1 Key messages 49 8.2 Evaluating product development 8.3 Innovation metrics 8.4 Striving for continuous improvement 364 8.5 References Index 3717 Case studies: product development in the food system . . . . . . . . . . 317 7.1 Primary production: creating a new apple variety . . . . . . . . . . . . 319 7.2 Development of Thai mango products and their competitive advantage in export markets . . . . . . . . . . . . . . . . . . . . 327 7.3 Industrial products: PD Process and management for whey proteins . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 332 7.4 Consumer products: new products and a new platform in variety sauces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340 7.5 Some brief comments on the case studies . . . . . . . . . . . . . . . . . . . . 345 7.6 Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 346 7.7 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 347 8 Improving the product development process . . . . . . . . . . . . . . . . . . . . . 348 8.1 Key messages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 349 8.2 Evaluating product development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 352 8.3 Innovation metrics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 358 8.4 Striving for continuous improvement . . . . . . . . . . . . . . . . . . . . . . . . 364 8.5 References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 369 Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 371 Contents vii