全球化品牌等广泛的国际商务知识。通过本课程的学习使学生熟悉广泛的商务和跨文 化知识，以具备从事对外商务活动的基本能力。 进一步提高学生的听、说、读、写的能力，提高语言理解和运用能力。听力练 习通过指导，培养学生能够寻找语境线索、分辨主次信息的能力。通过完成各类活动 使学生通过用语言进行交流解决问题，从而通过真实的交流交际提高口语表达能力。 通过阅读和写作练习，使学生掌握文体知识，把握语言的得体性，对诸如正式邀请信， 商务函，商务分析，商务报告，备忘录，电子邮件等各种商务应用文体和结构特点进 行了解。 本课程要把学生培养成复合型人才，就是要培养学生正确思想道德观念、具有国 际化视野、在文化上充满自信、有正确职业价值观。 Business English Certificate is an optional,but important course for all the students majoring in international trade and international commerce.The aim of this course is to improve students'practical skills,especially the basic business skills in working in the future.This course covers different aspects of knowledge in international business,like marketing,human resource management,enterprise management,organizational structure,bond investment, advertisement,multinational management,banking and insurance business, e-business,informational technology,administrative,hotel dining,global brands etc.After studying the course,students will familiarize themselves with the knowledge of international business and cross-culture,so that they are capable to be engaged in different activities of international business. Another aim of this course is to improve further students'listening. speaking,reading and writing.Under the guide,students can seek context clues and distinguish primary information from secondary information:through simulating different activities in the real context,students will improve their practical communication skills:through reading and writing practice, students will grasp some knowledge of genre and appropriateness of language, and get familiar with different text types and structures like formal invitation,business letters,business reports,memorandoms,e-mails etc. This course also aims to cultivate comprehensive talents with cultural confidence and correct professional values,fostering right moral concepts, international perspectives. 2 全球化品牌等广泛的国际商务知识。通过本课程的学习使学生熟悉广泛的商务和跨文 化知识，以具备从事对外商务活动的基本能力。 进一步提高学生的听、说、读、写的能力，提高语言理解和运用能力。听力练 习通过指导，培养学生能够寻找语境线索、分辨主次信息的能力。通过完成各类活动 使学生通过用语言进行交流解决问题，从而通过真实的交流交际提高口语表达能力。 通过阅读和写作练习，使学生掌握文体知识，把握语言的得体性，对诸如正式邀请信， 商务函，商务分析，商务报告，备忘录，电子邮件等各种商务应用文体和结构特点进 行了解。 本课程要把学生培养成复合型人才，就是要培养学生正确思想道德观念、具有国 际化视野、在文化上充满自信、有正确职业价值观。 Business English Certificate is an optional, but important course for all the students majoring in international trade and international commerce. The aim of this course is to improve students’ practical skills, especially the basic business skills in working in the future. This course covers different aspects of knowledge in international business, like marketing, human resource management, enterprise management, organizational structure, bond investment, advertisement, multinational management, banking and insurance business, e-business, informational technology, administrative, hotel dining, global brands etc. After studying the course, students will familiarize themselves with the knowledge of international business and cross-culture, so that they are capable to be engaged in different activities of international business. Another aim of this course is to improve further students’ listening, speaking, reading and writing. Under the guide, students can seek context clues and distinguish primary information from secondary information; through simulating different activities in the real context, students will improve their practical communication skills; through reading and writing practice, students will grasp some knowledge of genre and appropriateness of language, and get familiar with different text types and structures like formal invitation, business letters, business reports, memorandoms, e-mails etc. This course also aims to cultivate comprehensive talents with cultural confidence and correct professional values, fostering right moral concepts, international perspectives