《BEC商务英语》课程教学大纲 一、课程基本信息 课程代码：18060162 课程名称：《BEC商务英语》 英文名称：BEC Business English 课程类别：专业必修课 学时：32学时 学分：2分 适用对象：国际贸易本科专业与国际商务本科专业 考核方式：考试 先修课程：大学英语四级，商务英语和商务英语Ⅱ 二、课程简介 《BEC商务英语》是国际贸易与国际商务专业本科学生的专业英语必修课。根据 公务或商务工作的实际需要，对学生在一般工作环境下和商务活动中使用英语的能力 从听、说、读、写四个方面进行全面提高。《BEC商务英语》中课程内容与BEC考 试相关，通过本课程的学习，学生可以熟悉此商务英语考试的流程和内容，并且提高 实际工作环境中应用英语的能力，譬如英语工作面试，产品介绍，商品销售图表介绍， 会议上讨论商务问题，掌握商务书信和商务报告的书写结构和技巧等。 Business English Certificate is a required course for all the students majoring in international trade and international commerce.Having studied the course,students can improve the four skills of listening,reading, speaking and writing in the context of business.etc.The content of the course is closely related to the test of BEC,introducing job interview, product presentation,graph about the sales of products,group discussion at a meeting about business matters,business letters and business reports etc. 三、课程性质与教学目的 本课程属于国际贸易与国际商务专业本科学生的专业英语必修课，是为培养商 务英语人才而设立的一门重要课程。本课程的开设旨在提高学生的英语实际运用能 力，尤其是培养在以后工作中从事商务活动的基本能力。本课程内容涵盖对外商务活 动的方方面面一市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸 易、广告宜传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮
1 《BEC 商务英语》课程教学大纲 一、课程基本信息 课程代码：18060162 课程名称：《BEC 商务英语》 英文名称：BEC Business English 课程类别：专业必修课 学 时：32 学时 学 分：2 分 适用对象：国际贸易本科专业与国际商务本科专业 考核方式：考试 先修课程：大学英语四级，商务英语 I 和商务英语 II 二、课程简介 《BEC 商务英语》是国际贸易与国际商务专业本科学生的专业英语必修课。根据 公务或商务工作的实际需要，对学生在一般工作环境下和商务活动中使用英语的能力 从听、说、读、写四个方面进行全面提高。《BEC 商务英语》中课程内容与 BEC 考 试相关，通过本课程的学习，学生可以熟悉此商务英语考试的流程和内容，并且提高 实际工作环境中应用英语的能力，譬如英语工作面试，产品介绍，商品销售图表介绍， 会议上讨论商务问题，掌握商务书信和商务报告的书写结构和技巧等。 Business English Certificate is a required course for all the students majoring in international trade and international commerce. Having studied the course, students can improve the four skills of listening, reading, speaking and writing in the context of business. etc. The content of the course is closely related to the test of BEC, introducing job interview, product presentation, graph about the sales of products, group discussion at a meeting about business matters, business letters and business reports etc. 三、课程性质与教学目的 本课程属于国际贸易与国际商务专业本科学生的专业英语必修课，是为培养商 务英语人才而设立的一门重要课程。本课程的开设旨在提高学生的英语实际运用能 力，尤其是培养在以后工作中从事商务活动的基本能力。本课程内容涵盖对外商务活 动的方方面面---市场营销、人力资源管理、企业管理、组织机构、证券投资、服务贸 易、广告宣传、跨国经营、金融保险、电子商务、信息技术、办公文秘、酒店餐饮
全球化品牌等广泛的国际商务知识。通过本课程的学习使学生熟悉广泛的商务和跨文 化知识，以具备从事对外商务活动的基本能力。 进一步提高学生的听、说、读、写的能力，提高语言理解和运用能力。听力练 习通过指导，培养学生能够寻找语境线索、分辨主次信息的能力。通过完成各类活动 使学生通过用语言进行交流解决问题，从而通过真实的交流交际提高口语表达能力。 通过阅读和写作练习，使学生掌握文体知识，把握语言的得体性，对诸如正式邀请信， 商务函，商务分析，商务报告，备忘录，电子邮件等各种商务应用文体和结构特点进 行了解。 本课程要把学生培养成复合型人才，就是要培养学生正确思想道德观念、具有国 际化视野、在文化上充满自信、有正确职业价值观。 Business English Certificate is an optional,but important course for all the students majoring in international trade and international commerce.The aim of this course is to improve students'practical skills,especially the basic business skills in working in the future.This course covers different aspects of knowledge in international business,like marketing,human resource management,enterprise management,organizational structure,bond investment, advertisement,multinational management,banking and insurance business, e-business,informational technology,administrative,hotel dining,global brands etc.After studying the course,students will familiarize themselves with the knowledge of international business and cross-culture,so that they are capable to be engaged in different activities of international business. Another aim of this course is to improve further students'listening. speaking,reading and writing.Under the guide,students can seek context clues and distinguish primary information from secondary information:through simulating different activities in the real context,students will improve their practical communication skills:through reading and writing practice, students will grasp some knowledge of genre and appropriateness of language, and get familiar with different text types and structures like formal invitation,business letters,business reports,memorandoms,e-mails etc. This course also aims to cultivate comprehensive talents with cultural confidence and correct professional values,fostering right moral concepts, international perspectives
2 全球化品牌等广泛的国际商务知识。通过本课程的学习使学生熟悉广泛的商务和跨文 化知识，以具备从事对外商务活动的基本能力。 进一步提高学生的听、说、读、写的能力，提高语言理解和运用能力。听力练 习通过指导，培养学生能够寻找语境线索、分辨主次信息的能力。通过完成各类活动 使学生通过用语言进行交流解决问题，从而通过真实的交流交际提高口语表达能力。 通过阅读和写作练习，使学生掌握文体知识，把握语言的得体性，对诸如正式邀请信， 商务函，商务分析，商务报告，备忘录，电子邮件等各种商务应用文体和结构特点进 行了解。 本课程要把学生培养成复合型人才，就是要培养学生正确思想道德观念、具有国 际化视野、在文化上充满自信、有正确职业价值观。 Business English Certificate is an optional, but important course for all the students majoring in international trade and international commerce. The aim of this course is to improve students’ practical skills, especially the basic business skills in working in the future. This course covers different aspects of knowledge in international business, like marketing, human resource management, enterprise management, organizational structure, bond investment, advertisement, multinational management, banking and insurance business, e-business, informational technology, administrative, hotel dining, global brands etc. After studying the course, students will familiarize themselves with the knowledge of international business and cross-culture, so that they are capable to be engaged in different activities of international business. Another aim of this course is to improve further students’ listening, speaking, reading and writing. Under the guide, students can seek context clues and distinguish primary information from secondary information; through simulating different activities in the real context, students will improve their practical communication skills; through reading and writing practice, students will grasp some knowledge of genre and appropriateness of language, and get familiar with different text types and structures like formal invitation, business letters, business reports, memorandoms, e-mails etc. This course also aims to cultivate comprehensive talents with cultural confidence and correct professional values, fostering right moral concepts, international perspectives
四、教学内容及要求 Unit one:Introduction of BEC,and writing part of BEC higher Obiectives: 1.know about the BEC 2.know about the four parts of BEC 3.know about two parts of writing test 4.master the skills to write letter Contents: 1.Introduction of BEC BEC是教育部考试中心和英国剑桥大学考试委员会合作举办商务英语证书考试， 该系列考试根据商务工作的实际需要对考生在商务和一般生活环境下使用英语的能 力从听说读写四个方面进行全面考查，对成绩及格者由英国剑桥大学考试委员会颁发 证书。 该证书由于其颁发机构的权威性，在英国、英联邦各国及欧洲大多数国家的商业 企业部门获得认可，作为确认证书持有者英语能力证明的首选证书。也是在所有举办 该项考试的国家和地区求职的“通行证”。现在该证书的功能己不仅限于求职，己扩 展至进入大学本科学习的语言能力证明。 2.Introduction of the four parts of the BEC exam BEC共分三个等级：BEC初级(BEC Preliminary Level,缩略为BEC Pre..),BE( 中级(BEC Vantage Level,.缩略为BEC Van.),BEC高级(BEC Higher Level,缩略为 BEC Hi.)。考生可根据自己的英语水平自由选择相应级别报考。 考试分两个阶段进行。第一阶段为笔试，包括阅读、写作和听力，第二阶段为口 试。考试时间分别为：BEC中级阅读60分钟、写作45分钟、听力约40分钟（含填写 答题卡时间)、口试14分钟：BEC高级阅读60分钟、写作70分钟、听力约40分钟（含 填写答题卡时间)、口试16分钟。 Introduction about writing parts 3
3 四、教学内容及要求 Unit one: Introduction of BEC, and writing part of BEC higher Objectives: 1. know about the BEC 2. know about the four parts of BEC 3.know about two parts of writing test 4.master the skills to write letter Contents: 1.Introduction of BEC BEC 是教育部考试中心和英国剑桥大学考试委员会合作举办商务英语证书考试。 该系列考试根据商务工作的实际需要对考生在商务和一般生活环境下使用英语的能 力从听说读写四个方面进行全面考查，对成绩及格者由英国剑桥大学考试委员会颁发 证书。 该证书由于其颁发机构的权威性，在英国、英联邦各国及欧洲大多数国家的商业 企业部门获得认可，作为确认证书持有者英语能力证明的首选证书。也是在所有举办 该项考试的国家和地区求职的“通行证”。现在该证书的功能已不仅限于求职，已扩 展至进入大学本科学习的语言能力证明。 2.Introduction of the four parts of the BEC exam BEC 共分三个等级：BEC 初级(BEC Preliminary Level，缩略为 BEC Pre.)，BEC 中级(BEC Vantage Level，缩略为 BEC Van.)，BEC 高级(BEC Higher Level，缩略为 BEC Hi.)。考生可根据自己的英语水平自由选择相应级别报考。 考试分两个阶段进行。第一阶段为笔试，包括阅读、写作和听力，第二阶段为口 试。考试时间分别为： BEC 中级阅读 60 分钟、写作 45 分钟、听力约 40 分钟(含填写 答题卡时间)、口试 14 分钟；BEC 高级阅读 60 分钟、写作 70 分钟、听力约 40 分钟(含 填写答题卡时间)、口试 16 分钟。 Introduction about writing parts
Writing 45 min two parts Vantage (1.e-mail,memo or note; 2.report or formal business letter) Writing 70 min two parts Higher (1.Describing and explaining a graph 2.a letter,report or proposal Part riting task Length -mail,memo or note 40-50 words (within 15 mins) report,proposal 120-140 words (within 30 mins ormal business letter E-mail is normally short and informal.But their style always depends on the writer's relationship with the reader or the situation. 信尾客套话通常也很简明。常常只须一个词，如：“Thanks”,“Best”,“Cheers”, “Best regards”. 称呼和正文之间，段落之间，正文和信尾客套话之间一般空一行，开头无须空格。 如： E-ma1的非正式的文体特点并不意味它的撰写可以马虎行事，特别是给长辈或上级写 信，或者撰写业务信函更是如此。写完信后，一定要认真检查有无拼写、语法和标点 符号的误。 Hi Steven It's good to know that business is going well,of course I'11 help!I think Sue's idea could be one solution but wait and let's discuss it together in more detail.How about a meeting on Friday at 10am in my office?See you then
4 Writing Vantage 45 min two parts (1. e-mail, memo or note; 2.report or formal business letter) Writing Higher 70 min two parts (1. Describing and explaining a graph 2. a letter, report or proposal Part Writing task Length 1 e-mail, memo or note 40-50 words (within 15 mins) 2 report, proposal or formal business letter 120-140 words (within 30 mins) E-mail is normally short and informal. But their style always depends on the writer’s relationship with the reader or the situation. 信尾客套话通常也很简明。常常只须一个词，如：“Thanks”，“Best”，“Cheers”， “Best regards”。 称呼和正文之间，段落之间，正文和信尾客套话之间一般空一行，开头无须空格。 如： E-mail 的非正式的文体特点并不意味它的撰写可以马虎行事，特别是给长辈或上级写 信，或者撰写业务信函更是如此。写完信后，一定要认真检查有无拼写、语法和标点 符号的误。 Hi Steven It’s good to know that business is going well, of course I’ll help! I think Sue’s idea could be one solution but wait and let’s discuss it together in more detail. How about a meeting on Friday at 10am in my office? See you then
Barbara 3.Structure of business letters Homework or exercises: Your company has received a number of complaints from staff about their working conditions.The Human Resources Manager has asked you to write a report about the current situation. write the report,including the reason for the complaints and recommendations for dealing with them. ●write200-250 words. Teaching methods and tools: Methods:Lecture Tools:Class teaching,Multimedia teaching Unit two:letter writing Objectives: master the skills to write different types of letter and report Contents: differences between business emails and business letters differences between business emails and business letters structure: business letter buiness email sign-offs: business letter:formal buiness email:informal (even no sign-offs) 1.format (structure,greeting,sign-offs Letter greetings
5 Barbara 3. Structure of business letters Homework or exercises: Your company has received a number of complaints from staff about their working conditions. The Human Resources Manager has asked you to write a report about the current situation. ● write the report, including the reason for the complaints and recommendations for dealing with them. ●write 200-250 words. Teaching methods and tools: Methods: Lecture Tools: Class teaching, Multimedia teaching Unit two: letter writing Objectives: master the skills to write different types of letter and report Contents: differences between business emails and business letters differences between business emails and business letters structure: business letter buiness email sign-offs: business letter: formal buiness email: informal (even no sign-offs) 1. format (structure, greeting, sign-offs ) Letter greetings
Dear +name 2.language style (business letters are more formal:emails are more informal) similaraties between business emails and business letters 1.subject (Both business emails and letters have their subjects,but in different places.) 2.greeting and sign-offs Formal business emails have greetings. Business emails generally have sign-offs,except some informal emails. 3.language style Formal business emails are almost the same as formal business letters.) 1.opening sentences (reasons of writing) 2.adding details to describe the situation,supporting ideas (two or three sentences long) change to another topic.... 3.adding a call to action (what you expect/request the receiver to do) Referring to previous contact 1.Thank you for your letter of (Sept.10)about.. 2.I have received your letter ofabout.. 3.With reference to/Refferring to your advertisement/your phone call today I would like more information about your products. 4.Further to our telephone conversation this morning,I would like to pace an order with you for the following items: 5.In reply to your enquiry about our new products,I make an offer as follows: Stating the reason for writing 1.I am writing to enquire about
6 Dear + name 2. language style (business letters are more formal; emails are more informal) similaraties between business emails and business letters 1. subject (Both business emails and letters have their subjects, but in different places.) 2. greeting and sign-offs Formal business emails have greetings. Business emails generally have sign-offs, except some informal emails. 3. language style ( Formal business emails are almost the same as formal business letters.) 1. opening sentences (reasons of writing) 2. adding details to describe the situation, supporting ideas （two or three sentences long） change to another topic.... 3. adding a call to action (what you expect/request the receiver to do) Referring to previous contact 1.Thank you for your letter of (Sept. 10) about …. 2.I have received your letter of … about… 3.With reference to/Refferring to your advertisement/ your phone call today, I would like more information about your products. 4.Further to our telephone conversation this morning, I would like to pace an order with you for the following items: 5.In reply to your enquiry about our new products, I make an offer as follows: Stating the reason for writing 1. I am writing to enquire about
2.I am writing to confirm that.. 3.I am writing to apoloaize for/about. 4.I am writing to inform you of.. 5.I am writing to complain about/express my disatisfaction about the training course I attended on Sept.12. 6.I am interested in your advertisement and I would like further information about the products. End of a letter: I look forward to hearing from you soon/meeting you next Friday/seeing you next Thursday. If you have any further questions,please feel free to contact me/let me know. Please don't hesitate to contact us again if any problem arises. Please let me know if you need any further information. I would appreciate it if you could send me... I would appreciate it if you could give me a reply at your earliest convenience. I would be very grateful if you could send me the samples The company you work for is expanding rapidly and is looking for new premises. Your Managing Director is interested in Waterside Industrial Park,and has asked you to write a letter to find out more information. Read Waterside Industrial Park's advertisement below,on which your Managing Director has already made some notes. Then,using all your Managing Director's handwritten notes,write your letter to Rosemary Brown at Waterside Industrial Park. Do not include postal addresses.Write 120-140 words on a separate sheet. 22July,2009
7 2. I am writing to confirm that.. 3. I am writing to apoloaize for/about.. 4. I am writing to inform you of.. 5. I am writing to complain about/express my disatisfaction about the training course I attended on Sept. 12. 6. I am interested in your advertisement and I would like further information about the products. End of a letter: I look forward to hearing from you soon/ meeting you next Friday/ seeing you next Thursday. If you have any further questions, please feel free to contact me/let me know. Please don’t hesitate to contact us again if any problem arises. Please let me know if you need any further information. I would appreciate it if you could send me... I would appreciate it if you could give me a reply at your earliest convenience. I would be very grateful if you could send me the samples. The company you work for is expanding rapidly and is looking for new premises. Your Managing Director is interested in Waterside Industrial Park, and has asked you to write a letter to find out more information. Read Waterside Industrial Park’s advertisement below, on which your Managing Director has already made some notes. Then, using all your Managing Director’s handwritten notes, write your letter to Rosemary Brown at Waterside Industrial Park. Do not include postal addresses. Write 120-140 words on a separate sheet. 22 July，2009
Dear Mrs Brown With reference to your advertisement in the local newspaper,I would like to have more information about the the waterside industrial park. Could you tell us what other companies are in the Waterside Industrial Park. and how large of the units available for rental?Regarding the financial aid mentioned,could you inform us what company would be qualified for it and how to apply. Another point to clarify is the costs of professional labour forces in comparison with other places.Finally,we would be grateful if you could send us the pamphlet about the Waterside Industrial Park. We/I look forward to/expect your early reply/hearing from you soon/at your earliest convenience. Yours sincerely You have received the following email from a customer: I was surprised to hear a rumor recently that your company is suffering financial difficulties and is likely to go out of business.I'd be very sorry if this were true. Colin Sanders Write a letter of 200-250 words to the customer,and include the following points: A denial of the rumor A possible reason for the rumor Your company's plans for future growth Your hope for Mr.Sander's continued custom
8 Dear Mrs Brown With reference to your advertisement in the local newspaper, I would like to have more information about the the waterside industrial park . Could you tell us what other companies are in the Waterside Industrial Park, and how large of the units available for rental? Regarding the financial aid mentioned, could you inform us what company would be qualified for it and how to apply. Another point to clarify is the costs of professional labour forces in comparison with other places. Finally, we would be grateful if you could send us the pamphlet about the Waterside Industrial Park. We/I look forward to/expect your early reply/ hearing from you soon/at your earliest convenience. Yours sincerely You have received the following email from a customer: I was surprised to hear a rumor recently that your company is suffering financial difficulties and is likely to go out of business. I’d be very sorry if this were true. Colin Sanders Write a letter of 200-250 words to the customer, and include the following points: A denial of the rumor A possible reason for the rumor Your company’s plans for future growth Your hope for Mr. Sander’s continued custom
21 September,2020 Dear Mr.Sander Thank you for your recent letter concerning the rumor about my company's financial status.I hereby clearly express my denial of the rumor on behalf of the company.As usual,the company is in the right track,steadily expanding and increasingly gaining profits. As far as we know,the rumor started ever from the beginning of last month when our former CEO was arrested for serious corruption.He anonymously transferred totally 60,000,000 dollars to his five accounts in Switzerland in the past two years.And when he was caught recently,most of the money was squandered.I believe that is the reason why the rumor was targeting at the company's financial difficulties.However,with five branches and over 300 offices all over the world,our capital has exceeded 50,000,000,000 dollars. In that case,we are capable enough to settle this problem and get back to the original track soonest Though the decision of new CEO is still not made,we believe a longer period of inspection on all candidates'background,especially their moral behaviors, is far beyond other criteria.Nevertheless,this will never stop the fast expansion of our company in the near future.As the world-renowned management consulting firm,we have recently accepted three large cases including one with Chinese government concerning the pros and cons as well as the practicability of E-government system. Another three are about to reach an agreement,and the value of all six cases equals to almost 120,000,000 dollars.Furthermore,the Chinese branch is under construction.And when finished,it will be appointed to be Asian-Pacific region's headquarter.In a word,the temporary crisis hardly lagged us behind, but gave us a hint in terms of sophisticated management in the future. Finally,as our loyal customer,we sincerely hope that you could still be
9 21 September, 2020 Dear Mr. Sander Thank you for your recent letter concerning the rumor about my company’s financial status. I hereby clearly express my denial of the rumor on behalf of the company. As usual, the company is in the right track, steadily expanding and increasingly gaining profits. As far as we know, the rumor started ever from the beginning of last month when our former CEO was arrested for serious corruption. He anonymously transferred totally 60,000,000 dollars to his five accounts in Switzerland in the past two years. And when he was caught recently, most of the money was squandered. I believe that is the reason why the rumor was targeting at the company’s financial difficulties. However, with five branches and over 300 offices all over the world, our capital has exceeded 50,000,000,000 dollars. In that case, we are capable enough to settle this problem and get back to the original track soonest. Though the decision of new CEO is still not made, we believe a longer period of inspection on all candidates’ background, especially their moral behaviors, is far beyond other criteria. Nevertheless, this will never stop the fast expansion of our company in the near future. As the world-renowned management consulting firm, we have recently accepted three large cases including one with Chinese government concerning the pros and cons as well as the practicability of E-government system. Another three are about to reach an agreement, and the value of all six cases equals to almost 120,000,000 dollars. Furthermore, the Chinese branch is under construction. And when finished, it will be appointed to be Asian-Pacific region’s headquarter. In a word, the temporary crisis hardly lagged us behind, but gave us a hint in terms of sophisticated management in the future. Finally, as our loyal customer, we sincerely hope that you could still be
confident on our company.And we would surely provide the best-quality service as it always be.We trust that this is satisfactory. Yours sincerely John Lee Homework or exercises: Your organization has recently had some bad publicity.and the chief executive has asked you to propose ways to improve the organization's public image. Write a proposal for your Chief Executive,including the following information Owhat the bad publicity was what problems it presents for your organization ideas for improving the organization's image any possible disadvantages of these ideas. Teaching methods and tools: Methods:Lecture Tools:Class teaching,Multimedia teaching Unit three:report writing Objectives: Skills used to write report Contents: A business report plays a crucial role in business practice as most major decisive actions are based on business reports.If reports are well written data collected thoroughly,analysis done perceptively,comment made 10
10 confident on our company. And we would surely provide the best-quality service as it always be. We trust that this is satisfactory. Yours sincerely John Lee Homework or exercises: Your organization has recently had some bad publicity, and the Chief Executive has asked you to propose ways to improve the organization's public image. ● Write a proposal for your Chief Executive, including the following information ●what the bad publicity was ● what problems it presents for your organization ●ideas for improving the organization's image ●any possible disadvantages of these ideas. Teaching methods and tools: Methods: Lecture Tools: Class teaching, Multimedia teaching Unit three: report writing Objectives: Skills used to write report Contents: A business report plays a crucial role in business practice as most major decisive actions are based on business reports. If reports are well written – data collected thoroughly, analysis done perceptively, comment made