《基础商务英语》课程教学大纲 一、课程基本信息 课程代码：18060232 课程名称：基础商务英语 英文名称：Business English 课程类别：学科基础课 时：2 学 分分：2 适用对象：全日制本科一，二年级 考核方式：考查 先修课程：大学英语 二、课程简介 本课程是为了满足以商务为专业的本科院校学生提高商务英语技能的需求，进而 提高运用英语进行商务交际的能力。课程使用《体验商务英语》系列教材，以全新的 学习方式，在体验中学习英语。 This course is designed to meet the needs of business-oriented undergraduate students to improve business English skills,and thus improves the ability to use English for business communication.The course uses the "Market Leader-Intermediate Business English Course Book",a series of materials,to learn English in a new way of learning with full experience. 三、课程性质与教学目的 本课程是专业辅助课，即针对商务专业的本科学生在学习大学英语的前提下，进 一步巩固和提高英语的技能和运用能力，尤其是在多方模拟以商务交往为中心的环境 下，使学生能够在体验中学习英语，能够在实际的工作中运用自如的和因际商务人士 沟通交流。在教学中融入思政要素，主要以案例与思政要素相结合，让学生思考并回 答问题，在实践中培养正确的爱党爱国的观念。 四、教学内容及要求 Unit 1 Brands (I)Objectives and requirements 1.Get familiar with the main content of this unit
1 《基础商务英语》课程教学大纲 一、课程基本信息 课程代码：18060232 课程名称：基础商务英语 英文名称：Business English 课程类别：学科基础课 学 时：2 学 分：2 适用对象: 全日制本科一，二年级 考核方式：考查 先修课程：大学英语 二、课程简介 本课程是为了满足以商务为专业的本科院校学生提高商务英语技能的需求，进而 提高运用英语进行商务交际的能力。课程使用《体验商务英语》系列教材，以全新的 学习方式，在体验中学习英语。 This course is designed to meet the needs of business-oriented undergraduate students to improve business English skills, and thus improves the ability to use English for business communication. The course uses the "Market Leader-Intermediate Business English Course Book", a series of materials, to learn English in a new way of learning with full experience. 三、课程性质与教学目的 本课程是专业辅助课，即针对商务专业的本科学生在学习大学英语的前提下，进 一步巩固和提高英语的技能和运用能力，尤其是在多方模拟以商务交往为中心的环境 下，使学生能够在体验中学习英语，能够在实际的工作中运用自如的和国际商务人士 沟通交流。在教学中融入思政要素，主要以案例与思政要素相结合，让学生思考并回 答问题，在实践中培养正确的爱党爱国的观念。 四、教学内容及要求 Unit 1 Brands ( I ) Objectives and requirements 1.Get familiar with the main content of this unit
2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2 )Teaching content 1.Take about your favorite brands and discuss two authentic product promotions 2.Reading:Outsourcing production-Financial Times.Listening:An interview with a brand consultant 3.Language work:Words that go with brand and product.Present simple and present continuous. 4.Skill:Taking part in meetings 1 5.Case study:Caferoma:Solve the problems of a leading brand 6.Writing:e-mail (3)How to create strong Chinese brands and make them become prominent pride in the minds of Chinese? Unit 2 Travel (I)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2)Teaching content 1.Take about your travel experiences. 2.Reading:Air rage-Guardian Listening:A business traveler's priorities. 3.Language work:British and American travel words.Talking about the future. 2
2 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Take about your favorite brands and discuss two authentic product promotions 2. Reading: Outsourcing production-Financial Times. Listening: An interview with a brand consultant 3. Language work: Words that go with brand and product. Present simple and present continuous. 4. Skill: Taking part in meetings 1 5. Case study: Caferoma: Solve the problems of a leading brand 6. Writing: e-mail ( 3 ) How to create strong Chinese brands and make them become prominent pride in the minds of Chinese? Unit 2 Travel ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Take about your travel experiences. 2. Reading: Air rage-Guardian Listening: A business traveler’s priorities. 3. Language work: British and American travel words. Talking about the future
4.Skills:Making arrangements on the telephone 5.Case study:Work,rest and play:Choose a suitable hotel for a seminar in France. 6.Writing:e-mail (3)Take about your experience in travelling to the revolutionary bases and what you have learned from those who sacrificed their lives for the sake of our country. Unit 3 Organization (I)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. 6.Writing:e-mai】 (2)Teaching content 1.Rank status symbols in order of importance 2.Reading:Flexibility in the workplace-Fast company.Listening:An interview with the partner of a management consultancy. 3.Language work:Words and expressions to describe company structure.Noun combination. 4.Socializing:introductions and networking 5.Case study:Auric Bank:Choose the best and reorganize customer services 6.Writing:report (3 )How to incorporate traditional Chinese culture into the corporate culture in an organization?What kind of ideology should be created in favor of our country？ Unit 4 Change
3 4. Skills: Making arrangements on the telephone 5. Case study: Work, rest and play: Choose a suitable hotel for a seminar in France. 6. Writing: e-mail ( 3 )Take about your experience in travelling to the revolutionary bases and what you have learned from those who sacrificed their lives for the sake of our country. Unit 3 Organization ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. 6.Writing: e-mail ( 2 ) Teaching content 1. Rank status symbols in order of importance 2. Reading: Flexibility in the workplace-Fast company. Listening: An interview with the partner of a management consultancy. 3. Language work: Words and expressions to describe company structure. Noun combination. 4. Socializing: introductions and networking 5. Case study: Auric Bank: Choose the best and reorganize customer services 6. Writing: report ( 3 )How to incorporate traditional Chinese culture into the corporate culture in an organization? What kind of ideology should be created in favor of our country? Unit 4 Change
(I )Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2 )Teaching content 1.Discuss attitudes to change in general and at work.Rank stressful situations. 2.Reading:Change in retailing-Financial Times.Listening:An interview with a business transformation director 3.Language work:Words for describing change.Past simple and present perfect 4.Taking part in meetings 2 5.Case study:Acquiring Metrot:Agree on changes at a company that has been taken over. 6.Writing:action minutes (3 )With rapid changes of international environment,how can everyone involved stick to the absolute principle of loving your country and the communist party? Unit 5 Money (I)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension
4 ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discuss attitudes to change in general and at work. Rank stressful situations. 2. Reading: Change in retailing-Financial Times. Listening: An interview with a business transformation director 3. Language work: Words for describing change. Past simple and present perfect 4. Taking part in meetings 2 5. Case study: Acquiring Metrot: Agree on changes at a company that has been taken over. 6. Writing: action minutes ( 3 ) With rapid changes of international environment, how can everyone involved stick to the absolute principle of loving your country and the communist party? Unit 5 Money ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension
（2)Teaching content 1.Do a quiz and discuss attitudes to money. 2.Reading:Two financial reports-Financial Times.Listening:an interview with the founder of a finance firm. 3.Language work:Words and expressions for taking about finance. 4.Dealing with figures. 5.Case study:Angel Investment:Choose a company to invest in 6.Writing:e-mail. (3)Everyone of us gets to know the importance of money.What kind of attitude should we have toward it while serving our country and party without being overwhelmed with money? Unit 6 Advertising (1)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2)Teaching content 1.Discuss authentic advertisements.Discuss good and bad advertising practices 2.Reading:Successful advertising-guardian.Listening:an interview with the head of planning at an advertising agency. 3.Language work:Words and expressions for talking about advertising. Articles:a,an,the,zero article 4.Starting presentation 5.Case study:Focus Advertising:Create and present an advertising campaign 6.Writing:summary (3)How can you use advertising skills to disseminate the ideology of loving your home country,the communist party and persuading those who are detracting 5
5 ( 2 ) Teaching content 1. Do a quiz and discuss attitudes to money. 2. Reading: Two financial reports-Financial Times. Listening: an interview with the founder of a finance firm. 3. Language work: Words and expressions for taking about finance. 4. Dealing with figures. 5. Case study: Angel Investment: Choose a company to invest in 6. Writing: e-mail. ( 3 ) Everyone of us gets to know the importance of money. What kind of attitude should we have toward it while serving our country and party without being overwhelmed with money? Unit 6 Advertising ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discuss authentic advertisements. Discuss good and bad advertising practices. 2. Reading: Successful advertising-guardian。Listening： an interview with the head of planning at an advertising agency. 3. Language work: Words and expressions for talking about advertising. Articles: a, an, the, zero article 4. Starting presentation 5. Case study: Focus Advertising: Create and present an advertising campaign 6. Writing: summary ( 3 ) How can you use advertising skills to disseminate the ideology of loving your home country, the communist party and persuading those who are detracting
from the track back to normal. Unit 7 Cultures (I)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. 2 Teaching content 1.Discuss the importance of cultural awareness in business 2.Reading:Advice for doing business across cultures.Listening:an interview with an trainer in cultural awareness. 3.Language work:Idioms for taking about business relationships.Modals of advice,obligation and necessity. 4.Social English-the social-cultural game. 5.Case study:Visitors from China:Plan a visit by a Chinese manufacturer. 6.Writing:e-mail (3)How to preserve the positive traditional Chinese culture and avoid to be assimilated by negative Western culture? Unit 8 Employment （1）Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2 )Teaching content
6 from the track back to normal. Unit 7 Cultures ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discuss the importance of cultural awareness in business 2. Reading: Advice for doing business across cultures. Listening: an interview with an trainer in cultural awareness. 3. Language work: Idioms for taking about business relationships. Modals of advice, obligation and necessity. 4. Social English-the social-cultural game. 5. Case study: Visitors from China: Plan a visit by a Chinese manufacturer. 6. Writing: e-mail ( 3 ) How to preserve the positive traditional Chinese culture and avoid to be assimilated by negative Western culture? Unit 8 Employment ( 1 ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content
1.Choose the most important qualities for getting a job.Describe best and worst experiences at work. 2.Reading:Retailing good staff-Financial Times.Listening:an interview with an executive search consultant. 3.Language work:Words to describe the recruitment process and personal character. Indirect questions and statements. 4.Managing meetings. 5.Case study:Slim Gyms:Choose the best candidate for the job of General Manager. 6.Writing:letter (3)If you're working in a joint-venture company,why is it important to hold yourself to be loval to your work not to the owner of the work. Unit 9 Trade 1 Obiectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2)Teaching content 1.Discuss ideas about globalization. 2.Reading:Fair trade-Guardian Listening:an interview with an expert on negotiating. 3. Language work:Words for talking about international trade. Conditions. 4.Negotiating. 5.Case study:Ashbury Guitars:Negotiate a deal with an overseas guitar manufacturer. 6.Writing: e-mail (3)In doing international trade,how can you defend our national interests based on a collective culture?How can you contribute to our country's welfare in highest degree？ Unit 10 Quality
7 1. Choose the most important qualities for getting a job. Describe best and worst experiences at work. 2. Reading: Retailing good staff-Financial Times. Listening: an interview with an executive search consultant. 3. Language work: Words to describe the recruitment process and personal character. Indirect questions and statements. 4. Managing meetings. 5. Case study: Slim Gyms: Choose the best candidate for the job of General Manager. 6. Writing: letter. ( 3 )If you’re working in a joint-venture company, why is it important to hold yourself to be loyal to your work not to the owner of the work. Unit 9 Trade ( 1 ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discuss ideas about globalization. 2. Reading: Fair trade-Guardian Listening: an interview with an expert on negotiating. 3. Language work: Words for talking about international trade. Conditions. 4. Negotiating. 5. Case study: Ashbury Guitars: Negotiate a deal with an overseas guitar manufacturer. 6. Writing: e-mail ( 3 )In doing international trade, how can you defend our national interests based on a collective culture? How can you contribute to our country’s welfare in highest degree? Unit 10 Quality
(1)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2）Teaching content 1.Discuss ideas about of quality. 2.Reading:0ld-fashioned quality-Financial Times.Listening:an interview with the Senior Vice President of a prestigious hotel chain. 3.Language work:Words for talking about quality control and customer service. Gerunds and infinitives 4.Complaining on the telephone. 5.Case study:Brookfield Airport:Work out an action plan following complaints from passengers. 6.Writing:report (3 )If quality is concerned,how is it to improve quality in ideological and political study? Unit 11 Ethics (1)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2）Teaching content 1.Discuss questions of ethics at work.Rank a list of unethical activities. 2.Reading:Business ethics-Financial-Times Language work:Words to do with honesty and dishonesty.Narrative tenses
8 ( 1 ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discuss ideas about of quality. 2. Reading: Old-fashioned quality-Financial Times. Listening: an interview with the Senior Vice President of a prestigious hotel chain. 3. Language work: Words for talking about quality control and customer service. Gerunds and infinitives. 4. Complaining on the telephone. 5. Case study: Brookfield Airport: Work out an action plan following complaints from passengers. 6. Writing: report. ( 3 )If quality is concerned, how is it to improve quality in ideological and political study? Unit 11 Ethics ( 1 ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discuss questions of ethics at work. Rank a list of unethical activities. 2. Reading: Business ethics-Financial-Times. 3. Language work: Words to do with honesty and dishonesty. Narrative tenses
4.Problem-solving. 5.Case study:Profit or principle?Decide if a manager has acted unethically and what action to take. 6.Writing:letter (3)What is the right ideology and political viewpoint toward our country and the communist party? Unit 12 International marketing (1)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2）Teaching content 1.Discussion of international brands 2.Reading:Coffee culture.Listening:an interview with a marketing specialist. 3.Language work:Marketing collocations.Noun compounds and noun phrases. 4.Brainstorming. 5.Case study:Zumo-creating a global brand:Reposition a sports drink for the global market 6.Writing:sales letter 3 )How to disseminate ideological and political viewpoints in the international market?How to defend those points if your foreign counterparts disagree with you? Unit 13 Risk (1)Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own
9 4. Problem-solving. 5. Case study: Profit or principle? Decide if a manager has acted unethically and what action to take. 6. Writing: letter ( 3 )What is the right ideology and political viewpoint toward our country and the communist party? Unit 12 International marketing ( 1 ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discussion of international brands. 2. Reading: Coffee culture. Listening: an interview with a marketing specialist. 3. Language work: Marketing collocations. Noun compounds and noun phrases. 4. Brainstorming. 5. Case study: Zumo-creating a global brand: Reposition a sports drink for the global market. 6. Writing: sales letter. ( 3 )How to disseminate ideological and political viewpoints in the international market? How to defend those points if your foreign counterparts disagree with you? Unit 13 Risk ( 1 ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own
4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. (2)Teaching content eryday risk and risk in busine 2.Reading:Planning for the future.Listening:An interview with the Chief Executive of a risk management company. 3.Language work:Words for describing risk.Adverbs of degree. 4.Reaching agreement. 5.Case study:Suprema cars:Consider options to improve a car manufacturing pany s profits. 6.witing:report. 3 )If your foreign counterparts disagree with your political viewpoints toward the communist party,how would you like to defend your belief? Unit 14 Team building (I )Objectives and requirements 1.Get familiar with the main content of this unit. 2.Being able to answer all the questions listed on the text. 3.Being creative and active in some case studies either with a dialogue or entirely on your own. 4.Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension (2）Teaching content 1.Do a quiz about thinking styles. 2.Reading:The key to success.Listening:An interview with an American specialist in Human resources 3.Language work:Prefixes.Modal perfect. .ty boss:Look at rays of iprovins the performance of sales team. 6.Writing:letter 10
10 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Discuss everyday risk and risk in business. 2. Reading: Planning for the future. Listening: An interview with the Chief Executive of a risk management company. 3. Language work: Words for describing risk. Adverbs of degree. 4. Reaching agreement. 5. Case study: Suprema cars: Consider options to improve a car manufacturing company’s profits. 6. Writing: report. ( 3 )If your foreign counterparts disagree with your political viewpoints toward the communist party, how would you like to defend your belief? Unit 14 Team building ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content 1. Do a quiz about thinking styles. 2. Reading: The key to success. Listening: An interview with an American specialist in Human Resources. 3. Language work: Prefixes. Modal perfect. 4. Resolving conflict. 5. Case study: The new boss: Look at ways of improving the performance of a sales team. 6. Writing: letter