Material elements Material culture Results from technology and is directly related to how a society organizes its economic activity. Materia/ culture is manifested in Economic infrastructure Social infrastructure Financial infrastructure Marketing infrastructure Cultural convergence The degree of industrialization can provide a marketing segmentation variable Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 3-11 Material Elements Material culture • Results from technology and is directly related to how a society organizes its economic activity. • Material culture is manifested in – Economic infrastructure – Social infrastructure – Financial infrastructure – Marketing infrastructure – Cultural convergence • The degree of industrialization can provide a marketing segmentation variable