Manners and customs Potential problem areas for marketers arise from an insuficient understanding of different ways of thinking the necessity of saving face. knowledge and understanding of the host country. the decision-making process and personal relations the allocation of time for negotiations Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 3-10 Manners and Customs Potential problem areas for marketers arise from an insufficient understanding of: • different ways of thinking. • the necessity of saving face. • knowledge and understanding of the host country. • the decision-making process and personal relations. • the allocation of time for negotiations