o Values are shared beliefs or group norms that have been internalized by individuals n Attitudes are evaluations of alternatives based on these values Copyright 2001 by Harcourt, Inc. All rights reservedCopyright © 2001 by Harcourt, Inc. All rights reserved. 3-9 Values and Attitudes Values • are shared beliefs or group norms that have been internalized by individuals. Attitudes • are evaluations of alternatives based on these values