analysis and design under the mobile business background,the mobile commerce technology foundation and the mobile computing,mobile commerce security, mobile payment,Mobile marketing,mobile scenario applications,mobile industry and domain applications. This course attempts to analyze the economic phenomena.market forces and commercial applications in the context of e-commerce and mobile commerce from the perspective of Internet thinking,methods and techniques,using the economic theory of economy,sharing economy and long tail economy,and constructs a theoretical cognitive system based on supply chain management and value chain analysis,and forms an analysis,evaluation and design framework for e-commerce applications and mobile business applications based on channel refactoring,integration and collaboration. This course is an application course that combines both technical and business design.The theory teaching emphasizes the introduction, interspersion and analysis of the cases.Experimental teaching emphasizes the cultivation of comprehensive application and practical ability.The contents include mobile commerce business model analysis and evaluation, mobile cloud computing strategy and service analysis,mobile commerce development and application technology,mobile commerce security,mobile marketing strategy analysis and design and situational application design. 三、课程性质与教学目的 本课程是面向电子商务本科生开设的专业课程，也可以作为信息管理与信息系统 及经济学相关专业本科生的专业选修课。 通过本课程的学习，学生深刻理解数字经济背景下社会主义市场经济的发展规律 和新特点，能够从技术、经济、管理和商务等层面深刻认识和把握解移动商务新技术 新应用和新趋势；熟悉移动经济、分享经济、长尾理论等相关经济学理论和经济现象： 掌握移动电子商务市场分析、产业结构分析、技术架构分析、应用设计以及行业应用 和领域应用相关的基本知识、基本理论与基本方法：熟练掌握移动电子商务商业模式 分析与设计的方法、移动营销策略分析与设计的技术与方法、移动商务业务与系统分 析技术与方法：能够运用所学知识分析问题并提出解决问题的思路与对策。 四、教学内容及要求 第一意移动商务概述 (一)目的与要求 1.了解移动电子商务的产生与发展背景及其涵义，熟悉移动经济、分享 经济和长尾理论： 2 2 analysis and design under the mobile business background, the mobile commerce technology foundation and the mobile computing, mobile commerce security, mobile payment, Mobile marketing, mobile scenario applications, mobile industry and domain applications. This course attempts to analyze the economic phenomena, market forces and commercial applications in the context of e-commerce and mobile commerce from the perspective of Internet thinking, methods and techniques, using the economic theory of economy, sharing economy and long tail economy ， and constructs a theoretical cognitive system based on supply chain management and value chain analysis, and forms an analysis, evaluation and design framework for e-commerce applications and mobile business applications based on channel refactoring, integration and collaboration. This course is an application course that combines both technical and business design. The theory teaching emphasizes the introduction, interspersion and analysis of the cases。 Experimental teaching emphasizes the cultivation of comprehensive application and practical ability, The contents include mobile commerce business model analysis and evaluation, mobile cloud computing strategy and service analysis, mobile commerce development and application technology, mobile commerce security, mobile marketing strategy analysis and design and situational application design. 三、课程性质与教学目的 本课程是面向电子商务本科生开设的专业课程，也可以作为信息管理与信息系统 及经济学相关专业本科生的专业选修课。 通过本课程的学习，学生深刻理解数字经济背景下社会主义市场经济的发展规律 和新特点，能够从技术、经济、管理和商务等层面深刻认识和把握解移动商务新技术、 新应用和新趋势；熟悉移动经济、分享经济、长尾理论等相关经济学理论和经济现象； 掌握移动电子商务市场分析、产业结构分析、技术架构分析、应用设计以及行业应用 和领域应用相关的基本知识、基本理论与基本方法；熟练掌握移动电子商务商业模式 分析与设计的方法、移动营销策略分析与设计的技术与方法、移动商务业务与系统分 析技术与方法；能够运用所学知识分析问题并提出解决问题的思路与对策。 四、教学内容及要求 第一章 移动商务概述 （一）目的与要求 1．了解移动电子商务的产生与发展背景及其涵义，熟悉移动经济、分享 经济和长尾理论；