driven management Market Shared values intelligence and beliefs Skills in understanding and customer first responding to customers Customer focus Market-ed strategy Implementation Linking distinctive competencies to Structure and people market opportunities systems incentives Competitive advantage communications the driving force structure based on strategy persuasion team work7 Market-driven Management Shared values and beliefs Customer focus Market-led strategy Structure and systems Implementation Market intelligence Shared values and beliefs ➢ customer first Market intelligence Skills in understanding and responding to customers Structure and systems ➢ structure based on strategy ➢ team work Market-led strategy ➢ Linking distinctive competencies to market opportunities ➢ Competitive advantage the driving force Implementation ➢ people ➢ incentives ➢ communications ➢ persuasion