Evolution of the Marketing Concept Integrated Marketing Long run profits customer Orientation through customer ocus satisfaction Push! push sales Short term Sell! sell Orientation gains in profit by promotion ula sales increases Production Production Orientation Profits through assembly line production controls refinementMarketing Orientation Integrated customer focus Long run profits through customer satisfaction Sales Orientation Push! Push! Sell! Sell! by promotion Short term gains in profit via sales increases Evolution of the Marketing Concept Production Orientation Production & assembly line refinement Profits through production controls 6