ng: Reports on Leading Edge Engineering from the 1996 NAE Symposium on Frontiers of Enginee http://www.nap.edu/catalog/5576.html 8 DESIGN RESEARCH The impact of societal evolution is not confined to the automotive indus All companies-and the designers and engineers whose jobs are to create commercially successful products-must be both attentive to changing demo- graphics and vigilant in addressing their customers'evolving demands and esire pyright National Academy of Sciences. All rights reserved8 DESIGN RESEARCH The impact of societal evolution is not confined to the automotive indus￾try. All companies—and the designers and engineers whose jobs are to create commercially successful products—must be both attentive to changing demo￾graphics and vigilant in addressing their customers’ evolving demands and desires. Copyright © National Academy of Sciences. All rights reserved. Frontiers of Engineering: Reports on Leading Edge Engineering from the 1996 NAE Symposium on Frontiers of Engineering http://www.nap.edu/catalog/5576.html