The percentage allocation for the course assessment follows below: Teaching time for this course is 50 periods, including 30 periods of classroom teaching, 16 periods for site study and case study, and still 4 periods for revision. In addition, students are requested to refer to more naterials than their textbook and choose topics for writing, reading and discussion Continuous assessment. 30% Site work and seminars 20% 10% Examinatio l00% Examination Total 100% SCHEME OF WORK 20052006 Chapter 1. Introduction to the business of tour operations (2 periods) a brief introduction to the tour operators'business and it's characteristics, including different types of tour operators and the relationship between operators and travel agencies. Explain the differences between tour operating and other businesses. Key points include Define the terms‘ tour operator”and“ package holiday Describe the different categories of the tour operating business Name the UKs largest tour operators Describe the relationships between tour operators and travel agencies, between tour operators and national tourist offices, and between tour operators and the traveling public o Understand the importance of vertical and horizontal integration to tour operation businesses Chapter 2. The development of tour operating as a business(2 periods) List the factors necessary for the growth of a mass holiday market and describe how the holiday market has developed and changed during the twentieth century. Key points include: Explain how the first tour operators went into business Explain the main features of the tour operating market in the first half of the 1990s Chapter 3 Putting the package together. (2 periods) List the Discuss the pros and cons of operators owning their own charter airlines. Key points include Explain the differences between commitment, allocation and ad hoc arrangements in the o Describe the differences between time series charters, part charters and ad hoc arrangements in the contracting of flight seats o Understand the role of ground handlers in organizing transfers, excursions, etc Discuss the importance of quality control for package holidays2 The percentage allocation for the course assessment follows below: Teaching time for this course is 50 periods, including 30 periods of classroom teaching, 16 periods for site study and case study, and still 4 periods for revision. In addition, students are requested to refer to more materials than their textbook and choose topics for writing, reading and discussion. Continuous Assessment: 30% Site work and seminars: 20% Case study: 10% Examination: 70% Total 100% Examination: 70% Total 100% SCHEME OF WORK 2005/2006 Chapter 1. Introduction to the business of tour operations（2 periods） A brief introduction to the tour operators’ business and it’s characteristics, including different types of tour operators and the relationship between operators and travel agencies. Explain the differences between tour operating and other businesses. Key points include： ⚫ Define the terms “tour operator” and “ package holiday” ⚫ Describe the different categories of the tour operating business ⚫ Name the UK’s largest tour operators ⚫ Describe the relationships between tour operators and travel agencies, between tour operators and national tourist offices, and between tour operators and the traveling public ⚫ Understand the importance of vertical and horizontal integration to tour operation businesses Chapter 2. The development of tour operating as a business（2 periods） List the factors necessary for the growth of a mass holiday market and describe how the holiday market has developed and changed during the twentieth century. Key points include： ⚫ Explain how the first tour operators went into business ⚫ Explain the main features of the tour operating market in the first half of the 1990s Chapter 3 Putting the package together.（2 periods） List the stages involved in putting together a programme of package holidays. Discuss the pros and cons of operators owning their own charter airlines. Key points include： ⚫ Explain the differences between commitment, allocation and ad hoc arrangements in the contracting of bed space ⚫ Describe the differences between time series charters, part charters and ad hoc arrangements in the contracting of flight seats ⚫ Understand the role of ground handlers in organizing transfers, excursions, etc. ⚫ Discuss the importance of quality control for package holidays