Establishing a Sense of Urgency EXamine market and competitive realities Identify and discuss crises, potential crises, or major opportunities Create the burning platform 50%of companies fail at this stage Underestimate difficulty in driving people out of comfort zone → Lack of patience-“ get on with it → Complacency Source:John P Kotter, Leading Change, Harvard Business School Press @2002 Massachusetts Institute of Technology• Examine market and competitive realities • Identify and discuss crises, potential crises, or major opportunities • Create the “burning platform” • 50% of companies fail at this stage ➥ Underestimate difficulty in driving people out of comfort zone ➥ Lack of patience - “get on with it” ➥ Complacency 1Establishing a Sense of Urgency Establishing a Sense of Urgency Source: John P. Kotter, Leading Change, Harvard Business School Press Nightingale © 2002 Massachusetts Institute of Technology 4