Learning (cont. Implications for Managers manage employee learning by means of rewards positive and negative reinforcement strengthen a desired behavior -tend to increase its frequency punishment and extinction weaken an undesired behavior -tend to decrease its frequency managers should serve as models set examples of the desired behavior ©Prentice Hall,2002 14-31 Learning (cont.) Implications for Managers – manage employee learning by means of rewards • positive and negative reinforcement strengthen a desired behavior –tend to increase its frequency • punishment and extinction weaken an undesired behavior –tend to decrease its frequency – managers should serve as models • set examples of the desired behavior © Prentice Hall, 2002 14-31