Learning (cont. Shaping:A Managerial Tool shape behavior by systematically reinforcing each successive step that moves the individual closer to the desired behavior shaping accomplished by: positive reinforcement desired response is followed by something pleasant negutive reinforcement -desired response followed by eliminating or withdrawing something unpleasant punislament-undesirable behavior followed by something unpleasant igion-no rewards follow undesired response ©Prentice Hall,2002 14-30Learning (cont.) Shaping: A Managerial Tool – shape behavior by systematically reinforcing each successive step that moves the individual closer to the desired behavior – shaping accomplished by: • positive reinforcement - desired response is followed by something pleasant • negative reinforcement - desired response followed by eliminating or withdrawing something unpleasant • punishment - undesirable behavior followed by something unpleasant • extinction - no rewards follow undesired response © Prentice Hall, 2002 14-30