Learning (cont. Social Learning -learning by observing other people and direct experience influence of model determined by: atentional processes must recognize and attend to critical features of the model retention processes must remember the model's actions motor reproduction processes performing actions observed in the model reinforcement processes -positive incentives necessary to motivate performance of the model's actions ©Prentice Hall,2002 14-29 Learning (cont.) Social Learning – learning by observing other people and direct experience – influence of model determined by: • attentional processes - must recognize and attend to critical features of the model • retention processes - must remember the model’s actions • motor reproduction processes - performing actions observed in the model • reinforcement processes - positive incentives necessary to motivate performance of the model’s actions © Prentice Hall, 2002 14-29