Learning Definition -any relatively permanent change in behavior that occurs as a result of experience almost all complex behavior is learned Operant Conditioning 一 argues that behavior is a function of its consequences describes voluntary or learned behavior reinforcement strengthens a behavior and increases the likelihood that it will be repeated pleasing consequences that follow a specific behavior increases the frequency of that behavior ©Prentice Hall,2002 14-28Learning Definition – any relatively permanent change in behavior that occurs as a result of experience – almost all complex behavior is learned Operant Conditioning – argues that behavior is a function of its consequences – describes voluntary or learned behavior – reinforcement strengthens a behavior and increases the likelihood that it will be repeated • pleasing consequences that follow a specific behavior increases the frequency of that behavior © Prentice Hall, 2002 14-28