Perception (cont. Shortcuts Frequently Used in Judging Others make perceptual task easier can be valuable or lead to errors -sellecrviy portions of stimuli bombarding one's senses are selected based on interests,background,and attitudes of the perceiver -assumed similarity-“like me”effect perception of other based on perceived similarities stereouping-base perceptions of an individual on one's impressions of the group to which s/he belongs allo gfect-general impression about a person is forged on the basis of a single characteristic ©Prentice Hall,2002 14-27 Perception (cont.) Shortcuts Frequently Used in Judging Others – make perceptual task easier • can be valuable or lead to errors – selectivity - portions of stimuli bombarding one’s senses are selected based on interests, background, and attitudes of the perceiver – assumed similarity - “like me” effect • perception of other based on perceived similarities – stereotyping - base perceptions of an individual on one’s impressions of the group to which s/he belongs – halo effect - general impression about a person is forged on the basis of a single characteristic © Prentice Hall, 2002 14-27