The Future relies on Diffusion of Innovation Acceptance (how quickly the technology penetrates society) Innovation Adoption Curve(Society's tolerance for adopting new technologies) Innovators =2.3% of population Brave consumers, pulling the change. Innovators are very important to communicating change in society. Early Adopters =13.5% Respectable people, opinion leaders, try out new ideas, but in a careful way Early Majority = 34% Thoughtful people, careful but accepting change more quickly than average Late Majority = 34% Skeptical people, will use new ideas or products only when the majority are using it. Laggards=16% Traditionalists, caring more for the "old ways", are critical towards new ideas and will only accept if the new idea has become mainstream or even tradition 母RDGE段科下nCThe Future Relies on ◼ Diffusion of Innovation Acceptance (how quickly the technology penetrates society) + ◼ Innovation Adoption Curve (Society’s tolerance for adopting new technologies) Innovators = 2.3% of population Brave consumers, pulling the change. Innovators are very important to communicating change in society. Early Adopters = 13.5% Respectable people, opinion leaders, try out new ideas, but in a careful way. Early Majority = 34% Thoughtful people, careful but accepting change more quickly than average. Late Majority = 34% Skeptical people, will use new ideas or products only when the majority are using it. Laggards = 16% Traditionalists, caring more for the “old ways”, are critical towards new ideas and will only accept if the new idea has become mainstream or even tradition