State of the podcast kly) Projecti 30.000 25.000 20.000 s15000 口 Moderate 口 Aggressive 10.000 0.000 2004 2005 2006 2007 2008 20092010State of the Podcast Podcast Use (Weekly) Projections 0.413 1.58 2.60 5.13 7.95 9.93 15.40 0.550 2.25 3.72 7.32 11.35 14.19 21.99 0.69 2.75 4.54 8.93 13.85 17.31 26.83 0.000 5.000 10.000 15.000 20.000 25.000 30.000 2004 2005 2006 2007 2008 2009 2010 Year Users (millions) Conservative Moderate Aggressive