8.2 Profit Maximization Profit maximization-The goal of a firm;it is achieved when the marginal revenue of the firm is equal to the marginal cost of production (MR=MC). To be more exact,maximizing the market value of the firm is a more appropriate goal than profit maximization because market value includes the stream of profits that the firm earns over time.It is the stream of current and future profits that is of direct interest(影响，重要性)to the stockholders. 8.2 Profit Maximization ❑ Profit maximization - The goal of a firm; it is achieved when the marginal revenue of the firm is equal to the marginal cost of production (MR=MC). ❑ To be more exact, maximizing the market value of the firm is a more appropriate goal than profit maximization because market value includes the stream of profits that the firm earns over time. It is the stream of current and future profits that is of direct interest (影响，重要性) to the stockholders