of the main business formats of the hotel industry,cultural theme hotels are the product of the integration of cultural and creative industries with traditional hotel industry under the background of cultural and economic integration.The core of hotel accommodation is experience.The experience of hotel accommodation is based on the emotion and mind of the customer, integrating with the hotel environment,the surface form and profound meaning of the product,to obtain a refreshing feeling of body and mind.The goal of the cultural theme hotel is to target the highly segmented source market, center on the highly segmented theme,and meet the high satisfaction of the segmented market.This course focuses on the core of guest accommodation experience,and systematically introduces the ideological and theoretical basis,social and historical reasons,and cultural characteristics of theme hotels,theme positioning and theme creativity,planning and design during the process of creating theme hotels.The creation of theme hotels in China is mainly to achieve the creative transformation and innovative development of Chinese traditional culture and excellent regional culture in the hotel and enable students to have a systematic understanding of themed hotels. 三、课程性质与教学目的 《主题酒店开发与管理》是专业限选课，本课程通过引入后现代哲学思潮、旅游 人类学、旅游心理学、旅游社会学、符号学等系列思想理论，结合主题酒店相关案例 探索主题酒店的概念、兴起的社会历史原因、发展趋势：文化主题酒店创意的思路、 文化主题酒店的创意设计，以及文化主题酒店的筹建与营销。同时，在文化与旅游融 合，坚定文化自信的时代背景下，探索根植于中国本土文化，结合后工业化时代的消 费特点，主要运用地方性理论、文化创意理论、符号学理论、仪式理论等系列理论实 2 2 of the main business formats of the hotel industry, cultural theme hotels are the product of the integration of cultural and creative industries with traditional hotel industry under the background of cultural and economic integration. The core of hotel accommodation is experience. The experience of hotel accommodation is based on the emotion and mind of the customer, integrating with the hotel environment, the surface form and profound meaning of the product, to obtain a refreshing feeling of body and mind. The goal of the cultural theme hotel is to target the highly segmented source market, center on the highly segmented theme, and meet the high satisfaction of the segmented market. This course focuses on the core of guest accommodation experience, and systematically introduces the ideological and theoretical basis, social and historical reasons, and cultural characteristics of theme hotels, theme positioning and theme creativity, planning and design during the process of creating theme hotels. The creation of theme hotels in China is mainly to achieve the creative transformation and innovative development of Chinese traditional culture and excellent regional culture in the hotel and enable students to have a systematic understanding of themed hotels. 三、课程性质与教学目的 《主题酒店开发与管理》是专业限选课，本课程通过引入后现代哲学思潮、旅游 人类学、旅游心理学、旅游社会学、符号学等系列思想理论，结合主题酒店相关案例， 探索主题酒店的概念、兴起的社会历史原因、发展趋势；文化主题酒店创意的思路、 文化主题酒店的创意设计，以及文化主题酒店的筹建与营销。同时，在文化与旅游融 合，坚定文化自信的时代背景下，探索根植于中国本土文化，结合后工业化时代的消 费特点，主要运用地方性理论、文化创意理论、符号学理论、仪式理论等系列理论实