Less on net interest income and more on noninterest income 目 The highest earning banks will be those that generate an increasing share of operating revenue from noninterest sources. A related assumption is that not all fees are created equal. Some fees are stable and predictable over time,while others are highly volatile because they derive from cyclical activities. 目 The fundamental issue among managers is to determine the appropriate customer mix and business mix to grow profits at high rates, with a strong focus on fee-based revenues. 碰封酥价贸易大孝Less on Less on net interest income net interest income and more and more on noninterest noninterest income † The highest earning banks will be those that generate an increasing share of operating revenue from noninterest sources. „ A related assumption is that not all fees are created equal. „ Some fees are stable and predictable over time, while others are highly volatile because they derive from cyclical activities. † The fundamental issue among managers is to determine the appropriate customer mix and business mix to grow profits at high rates, with a strong focus on fee-based revenues