Assignment Questions1.How was Lincoln able to grow and prosper for so long in such a difficulty industry that forced out other giants such as GE, Westinghouse,and BOC?What has accounted for Lincoln's outstanding and enduring success in US? 2.Given the great success,why did the internationalization thrust of the late 1980s and early 1990s fail? 3.What do you think of Lincoln's emerging international strategy by the mid-1990s?Does this company have a competitive advantage that can be transferred to the global environment? 4.What advice would you give to Mike Gillespie with regard to his Asian expansion strategy,and particularly,his plans to expand operations in Indonesia? 第六章跨国进入方式 【教学目的和要求】 1、理解进入方式教学时数0.5 2、理解国际契约经营的方式教学时数0.5 3、了解国际合资经营的优缺点教学时数0.5 4、了解跨国并购的趋势教学时数0.5 【基础知识】 1、进入方式 贸易式进入 投资式进入 2、国际契约经营 许可证协议 特许经营 合同制造 OEM制造商 国际转包 3、交钥匙工程 管理合同 4、国际合资经营 合资经营的概念和特征 合资经营方式的优点8 Assignment Questions1. How was Lincoln able to grow and prosper for so long in such a difficulty industry that forced out other giants such as GE, Westinghouse, and BOC? What has accounted for Lincoln’s outstanding and enduring success in US? 2. Given the great success, why did the internationalization thrust of the late 1980s and early 1990s fail? 3. What do you think of Lincoln’s emerging international strategy by the mid-1990s? Does this company have a competitive advantage that can be transferred to the global environment? 4. What advice would you give to Mike Gillespie with regard to his Asian expansion strategy, and particularly, his plans to expand operations in Indonesia? 第六章 跨国进入方式 【教学目的和要求】 1、理解进入方式 教学时数 0.5 2、理解国际契约经营的方式 教学时数 0.5 3、了解国际合资经营的优缺点 教学时数 0.5 4、了解跨国并购的趋势 教学时数 0.5 【基础知识】 1、进入方式 贸易式进入 投资式进入 2、国际契约经营 许可证协议 特许经营 合同制造 OEM 制造商 国际转包 3、交钥匙工程 管理合同 4、国际合资经营 合资经营的概念和特征 合资经营方式的优点