CHAPT 16 Managing Organizational Change and Innoyation dEFinE what is meant by organizational change management oIDENTIFY the major steps in undertaking organizational change effort DESCRiBE the two major types of change forces oDISCUSS the role of problem diagnosis in the organizational change management. TER IDENTIFY a number of change methods and the relative depth of intervention each represents .RECoGNize the impediments and conditions that may limit change management effectiveness DISCUSS the ethical implications of change management OUNDERSTAND how adopting innovation is a natural outcome in organizations that effectively manage changeMcGraw-Hill/Irwin Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 16 C H A P T E R Managing Organizational Change and Innovation ⚫DEFINE what is meant by organizational change management. ⚫IDENTIFY the major steps in undertaking organizational change effort. ⚫DESCRIBE the two major types of change forces. ⚫DISCUSS the role of problem diagnosis in the organizational change management. ⚫IDENTIFY a number of change methods and the relative depth of intervention each represents. ⚫RECOGNIZE the impediments and conditions that may limit change management effectiveness. ⚫DISCUSS the ethical implications of change management. ⚫UNDERSTANDhow adopting innovation is a natural outcome in organizations that effectively manage change