What is a Customer Need? An expression of what the customer expects from the product Expressed in common,non-technical, sometimes ambiguous language 上游充通大￥ 安泰经济与管理学院 Massachusetts Institute of Anta College of Economic&Managemert Shanghal Joo Tong University Technology单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 4 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 4 单击此处编辑母版标题样式 • 单击此处编辑母版副标题样式 4 单击此处编辑母版标题样式 单击此处编辑母版文本样式 第二级 第三级 第四级 第五级 4 What is a Customer Need? • An expression of what the customer expects from the product • Expressed in common, non-technical, sometimes ambiguous language