markets in larger markets. 利基市场是在较大的细分市场中具有相似兴趣或需求的一小群顾 客所占有的市场空间。大多数成功的创业型企业一开始并不在大市场开展 业务，而是通过识别较大市场中新兴的或未被发现的利基市场而发展业 务。 2.Each large-scale exhibition has its own advantages,some are in the services,some are in the sources of customers,others are in the preferential prices.An enterprise can display its own products in different exhibitions according to the developing needs of its own business.So it can take part in different exhibitions with a similar theme 每个大型展览都会有自身的优势，有的在服务、有的在客源、有的在价格， 一个企业可以根据自身业务的发展需求，可以选择在不同的展览展示自己 公司产品。因而也可以在同类展会中出现多次。 3.Exhibition organizers provide a preferential package to the influential enterprises and try to make them participate in the show so as to enhance the impact of the exhibition.对于有影响力 的企业，相关展览会提供一揽子优惠套餐设法让这些企业参加，以提高展 览会的景影响力。 4.Some exhibitions have rich sources of visitors databank,which can be used to motivate potential exhibitors to participate in the exhibition,一些展览会有很多资源丰富的买家数据库，招展的时候会以 此优势来撬动企业来参展。 5.The "Selected Exhibitor Section"column on the exhibition website is a good channel for pre-promotion.展会网站上的“展商 精选”栏目，是可以提前对参展企业进行宜传的良好渠道。 6.When we are striving for the acquisition work,we can combine the services such as the preferential packages,media publicity with the CEO keynote speech to make the bidding more attractive. 招展的时候，可以联合价格、媒体宣传、CE0主旨演讲等方面的服务来提 高吸引力。 14 14 markets in larger markets. 利基市场是在较大的细分市场中具有相似兴趣或需求的一小群顾 客所占有的市场空间。大多数成功的创业型企业一开始并不在大市场开展 业务，而是通过识别较大市场中新兴的或未被发现的利基市场而发展业 务。 2. Each large-scale exhibition has its own advantages, some are in the services, some are in the sources of customers, others are in the preferential prices. An enterprise can display its own products in different exhibitions according to the developing needs of its own business. So it can take part in different exhibitions with a similar theme . 每个大型展览都会有自身的优势，有的在服务、有的在客源、有的在价格， 一个企业可以根据自身业务的发展需求，可以选择在不同的展览展示自己 公司产品。因而也可以在同类展会中出现多次。 3.Exhibition organizers provide a preferential package to the influential enterprises and try to make them participate in the show so as to enhance the impact of the exhibition.对于有影响力 的企业，相关展览会提供一揽子优惠套餐设法让这些企业参加，以提高展 览会的影响力。 4.Some exhibitions have rich sources of visitors databank, which can be used to motivate potential exhibitors to participate in the exhibition.一些展览会有很多资源丰富的买家数据库, 招展的时候会以 此优势来撬动企业来参展。 5. The “Selected Exhibitor Section" column on the exhibition website is a good channel for pre-promotion. 展会网站上的“展商 精选”栏目，是可以提前对参展企业进行宣传的良好渠道。 6. When we are striving for the acquisition work, we can combine the services such as the preferential packages，media publicity with the CEO keynote speech to make the bidding more attractive. 招展的时候，可以联合价格、媒体宣传、CEO 主旨演讲等方面的服务来提 高吸引力