Customer Stockout occurs Option Option Option Wait Substitute Product Substitute store Priority Normal This This F orever Forever Backorder Replenishment Occasion Occasion Product Customer Brand Price Location Selection Decisions Regarding a Brand Price Stockout Same product Different Product 59-15 Customer Stockout Occurs Option Option Option Wait Substitute Product Substitute Store Priority Backorder Normal Replenishment This Occasion Forever This Occasion Forever Brand Price Location Product Selection Brand Price Same Product Different Product Customer Decisions Regarding a Stockout