Location-Based Analytics Geospatial Analytics Geocoding Visual maps Postal codes Latitude Longitude Enables aggregate view of a large geographic area Integrate"into customer view Copynight@ 2014 Pearson Education, Inc Slide 7-6Copyright © 2014 Pearson Education, Inc. Slide 7- 6 Location-Based Analytics ▪ Geospatial Analytics ▪ Geocoding ▪ Visual maps ▪ Postal codes ▪ Latitude & Longitude ▪ Enables aggregate view of a large geographic area ▪ Integrate “where” into customer view