Location-Based Analytics LOCATION-BASED ANALYTICS ORGANIZATION ORIENTED CONSUMER ORIENTED GEOSPATIAL STATIC LOCATION-BASED DYNAMIC GEOSPATIAL STATIC LOCATION-BASED DYNAMIC APPROACH APPROACH APPROACH APPROACH Examining Geographic Site Live Location Feeds Historic and Current location GPS Navigation and Data Demand Analysis; Predictive Locations RealTime Marketing Promotions Analysis Parking: Health-Social Networks Copynight@ 2014 Pearson Education, Inc Slide 7-7Copyright © 2014 Pearson Education, Inc. Slide 7- 7 Location-Based Analytics