Location-Based Analytics Location-based databases Geographic Information System(GIS) Used to capture, store, analyze, and manage the data linked to a location Combined with integrated sensor technologies and global positioning systems (GPS) Location Intelligence(LD) Interactive maps that further drill down to details about any location Copynight@ 2014 Pearson Education, Inc Slide 7-8Copyright © 2014 Pearson Education, Inc. Slide 7- 8 Location-Based Analytics ▪ Location-based databases ▪ Geographic Information System (GIS) ▪ Used to capture, store, analyze, and manage the data linked to a location ▪ Combined with integrated sensor technologies and global positioning systems (GPS) ▪ Location Intelligence (LI)? ▪ Interactive maps that further drill down to details about any location