Use of Location-Based Analytics Retailers- location demographic details combined with other transactiona data can help determine how sales vary by population level assess locational proximity to other competitors and their offerings assess the demand variations and efficiency of supply chain operations analyze customer needs and complaints better target different customer segments Copynight@ 2014 Pearson Education, Inc Slide 7-9Copyright © 2014 Pearson Education, Inc. Slide 7- 9 Use of Location-Based Analytics ▪ Retailers – location + demographic details combined with other transactional data can help … ▪ determine how sales vary by population level ▪ assess locational proximity to other competitors and their offerings ▪ assess the demand variations and efficiency of supply chain operations ▪ analyze customer needs and complaints ▪ better target different customer segments