3、包装设计的材料 4、包装设计的范畴 5、设计方法 1.Definition of packaging design 2.The function of packaging desigr 3.Materials for packaging design 4.Scope of packaging design 5.Design method 第五章广告设计 Chapter 5Advertising Design 1、广告的定义 2、广告的分类 3、广告设计的程序 1.Definition ofadvertisement 2.Classification of advertisements 3.The procedure of advertising design 四、课程建设与改革（含教学思想、教学方法、教学手段） IV.Curriculum Construction and Reform(including teaching ideas,teaching methods,and teaching actions) 每一章均选择适量作业，要求学生按时完成，教师认真批改。 Every chapter selects an appropriate amount of homework,requires students to complete it on time. and the teacher carefully corrects it. 五、各教学环节学时分配 V.Allocation of Teaching Hours 讲课 习题课 讨论课 实验 其他 合计 ture Exercise xperiment ther otal 概述 2 2 Overview 文字设计 8 Text Design 10 8 版式设计 8 8 16 Layout Design 句装设计 4 Packaging Design 广告设计 4 12 16 3、 包装设计的材料 4、 包装设计的范畴 5、 设计方法 1. Definition of packaging design 2. The function of packaging design 3. Materials for packaging design 4. Scope of packaging design 5. Design method 第五章 广告设计 Chapter 5 Advertising Design 1、 广告的定义 2、 广告的分类 3、 广告设计的程序 1. Definition of advertisement 2. Classification of advertisements 3. The procedure of advertising design 四、课程建设与改革（含教学思想、教学方法、教学手段） IV. Curriculum Construction and Reform (including teaching ideas, teaching methods, and teaching actions) 每一章均选择适量作业，要求学生按时完成，教师认真批改。 Every chapter selects an appropriate amount of homework, requires students to complete it on time, and the teacher carefully corrects it. 五、各教学环节学时分配 V. Allocation of Teaching Hours 讲课 Lecture 习题课 Exercise 讨论课 Discussion 实验 Experiment 其他 Other 合计 Total 概述 Overview 2 2 文字设计 Text Design 8 10 18 版式设计 Layout Design 8 8 16 包装设计 Packaging Design 4 8 12 广告设计 4 12 16